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ENGINEER, CAN YOU HEAR THE CUSTOMER HEARTBEAT?

Futurelab

When we advised a global electronics manufacturer on their innovation process, I thought their heads of R&D would bite my head off for even thinking of changing it. What do these consultants know about engineering anyway? Are you giving your people a “Why should I care?”?

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How to convince managers to reinforce customer service training

Inside Customer Service

This problem plagued me for years until I found a solution. What if managers won't attend the planning meeting? As an external trainer, I have the luxury of turning down the business. I simply won’t take a job where the manager refuses to do their part because I know the training is likely to fail.

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How to use inspiring stories to grow your service culture

Inside Customer Service

This guide will show you three things: What makes a great customer service story. Photo credit: Mike Mozart What makes a great customer service story? What makes the Nordstrom tire story so great is it actually happened. I'll admit, I once doubted the authenticity, until I heard this episode of the Nordstrom podcast.

Start-ups 227
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Touchpoint Personalities: Why classic personas are not (anymore) sufficient for personalized experiences

Futurelab

When I was on vacation in Cuba a few years ago, I had an interesting conversation with the bartender at my favorite bar on the beach. He asked me where I was from and what I did. ” I had to laugh, but he was actually right. Personas are not the answer for everything We all know personas.

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Crafting Compelling Stories: The Key to Unlocking True Customer Engagement

Beyond Philosophy

Narratives draw us in and interest us in what happens next. Also, since you know that memories are connected, stories give the information you need to remember a lot more connections to other memories. Emotions help reinforce what you remember, so an emotional story is even better for helping people remember it.

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Building the experiences your customers actually want—with Bitly’s Brad Harris

Zendesk

That’s kind of the first place I go to when I’m saying, ‘hey guys, I’m going to test out turning off our chatbot for a bit,’” he said. I don’t need to reinvent the wheel.” That starts, he says, with acknowledging what you don’t know and not being afraid to ask questions. “I

AI 113
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Calm’s Will Larson on how to build a technical leadership career

Intercom, Inc.

For those who don’t know him, Will has over 10 years of experience in the likes of Yahoo, Digg, Uber, and Stripe, and he’s currently the CTO of Calm , the mindfulness app that helps millions of people to lower their stress levels and sleep better. If you’re a senior engineer and want to further your career, what skills should you develop?