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From a Data Die-Hard: How to Write Good Survey Questions

InteractionMetrics

APRIL 13, 2024

Scour your survey to ensure that it doesn’t include any leading constructs. A survey is a flop if it assumes your customers already feel a certain way about your company or products. For example, don’t ask how satisfied your customers are with aspects of your company because that assumes they are somewhat satisfied.

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Double-Barreled Question Customer Survey Construction Start-ups

Here Are the 5 Standards of Excellent Customer Listening

InteractionMetrics

MAY 28, 2019

Here’s my shot at a definition: Customer Listening is a research-driven discipline that requires an open, curious, and scientific state of mind. It seeks concrete insights to improve the customer experience and it explores customer successes, friction points, and missed opportunities. Now, on to the 5 standards….

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From a Data Die-Hard: How to Write Good Survey Questions

Here Are the 5 Standards of Excellent Customer Listening

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