article thumbnail

Here Are the 5 Standards of Excellent Customer Listening

InteractionMetrics

Remove leading statements, skewed scales, double-barreled questions, and other subjective constructs. But if you ask tired questions in tired ways you won’t learn much. If you are open, curious, and scientific in your approach, you’ll gain actionable insights that can dramatically improve your business.

article thumbnail

From a Data Die-Hard: How to Write Good Survey Questions

InteractionMetrics

Scour your survey to ensure that it doesn’t include any leading constructs. Nix double-barreled questions. These questions ask about two separate issues in one question. Even better, use a mixture of research methods because each method will result in different kinds of actionable insights.