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Customer Perception: The Complete Guide

Fonolo

Over the last few decades, many researchers have proven this link between employee behavior, customer satisfaction and the monetary cost of toxic employees. Here are four concrete ways employees impact your brand’s customer perception. Marketing allows you to influence how non-customers perceive your company too.

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How to Find the Best CRM for Business Success

SugarCRM

Blogs, online videos, and website content are just a few of the digital marketing tools in use today. Although marketing is important, it’s also time-consuming. Even if you have a large budget to pay for content development, video production and advertising, marketing doesn’t always translate into sales.

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What’s a Customer Journey Map? Template & Crash Course

PeopleMetrics

Customer journey mapping can make the crucial difference between driving business success and seeing flagging customer satisfaction, retention rates, and revenue. The customer journey is traditionally broken down into five key stages: Awareness - The customer identifies their need and researches options.

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What is customer acquisition cost (CAC) and How to calculate it

Qualtrics

The longer a customer continues to purchase your products and services, the greater their lifetime value becomes. CLV really only makes sense when you factor in CAC.