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List of the 20 MOST Common Survey Flaws

InteractionMetrics

I also explored how Alaska Airlines is pestering its customers with surveys that extend to 94 (!) Start by using mystery shoppers to document which customers are asked to take your survey — and how. Double-Barreled Questions. asks about two different behaviors in one question. Garbage in.

article thumbnail

List of the 20 MOST Common Survey Flaws

InteractionMetrics

I also explored how Alaska Airlines is pestering its customers with surveys that extend to 94 (!) Start by using mystery shoppers to document which customers are asked to take your survey — and how. Double-Barreled Questions. asks about two different behaviors in one question. Garbage in.