Lead generation: What it is and how to master it
Zendesk
APRIL 16, 2021
So, if I’m selling a B2C product, I want my lead gen to be very social based—probably Instagram, Facebook, and (if I have the budget) ads. B2Bs might ask employees to promote pieces on LinkedIn, while B2C businesses can share content on Twitter and Facebook. You typically want to be where your audience is,” explains Bean. “So,
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