What brands should do today to keep themselves relevant in the era of Generative AI
Steven Van Belleghem
APRIL 25, 2023
And it is exactly these types of approaches that are becoming the new standards. If you look at the evolution of generative AI and specifically at ChatGPT, it’s clear that we’re moving into a phase where personalization will become truly excellent. In the past traditional media were the key gatekeepers.
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