Futurelab
APRIL 26, 2024
#NoBullshitCX #20yearsFuturelab “Consumers should care. Check that.” Ever tried to convince engineers they are doing something wrong? When we advised a global electronics manufacturer on their innovation process, I thought their heads of R&D would bite my head off for even thinking of changing it. The company was, after all, known for their cutting-edge technologies devised through blue-sky research.
Beyond Philosophy
APRIL 26, 2024
In this episode, Colin and Ryan tackle a listener’s question about the psychology of customer loyalty , delving into its emotional and relational aspects. Loyalty, they explain, goes beyond mere repetition of behavior; it is rooted in deep emotional attachment and often requires sacrifice. Drawing parallels to personal experiences, such as loyalty to sports teams (Lutown Town Football Club, recently reinstated in the Premiership) and brands like Apple (naturally), they highlight the import
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Customer Experience Matrix
APRIL 26, 2024
Has anyone asked you recently about the past, present, and future of Customer Data Platforms? No? That's odd; people ask me those questions all the time. Here are my current answers. It’s eleven years since the term “customer data platform” appeared in 2013. What stages has it gone through over that time? The first stage was just to recognize that CDP was a separate category of software.
Zonka Feedback
APRIL 26, 2024
Traditional methods of feedback analysis have enabled businesses to process feedback, fetch trends, predict behavior, and even assess pain points for several years. However, these platforms struggle to keep pace with the sheer volume and complexity of the feedback data pouring in from different data sources.
Speaker: Jason Cottrell
Brands used to look for a vendor who could do everything. Over time, one vendor was no longer enough to meet a brand’s needs, and they added, added and added. Now they need all their vendors to work well together. That’s composable, and only some will make the cut. As customers — and your board — expect you to be in new channels and to rapidly adapt to shifts in the market, the need for true composability is more crucial than ever before.
Customer Think
APRIL 26, 2024
Cutting out the “middleman” by moving to a direct-to-consumer (DTC) model can be an attractive way to increase your company’s revenue. However, it puts a much greater responsibility on your brand to provide top-notch customer service. And customer service isn’t something you can afford to take lightly.
Customer Think
APRIL 26, 2024
When it comes to do less with more in customer service, the answer is AI. This article will set you up to success with the right knowledge of conversational and generative AI in the system. For a sales professional, its always hectic. The budget is in flux and customers expecting more.
Tech Customer Success brings together the best content for the technology customer service and experience professionals from the widest variety of industry thought leaders.
Customer Think
APRIL 26, 2024
In today’s fast-paced world, where digital transformation is the norm, no-code AI automation emerges as a revolutionary force reshaping various industries. From finance to healthcare, manufacturing to retail, the applications of no-code AI automation are boundless.
Customer Think
APRIL 26, 2024
Advertising can take many forms, from media space, posters, film, video and social media. Its purpose is to inform about products and services, and introducing a brand and image to potential customers. Thus giving the business provider, an advantage of familiarity with the potential customer.
Customer Think
APRIL 26, 2024
Today’s consumers have high expectations of the customer experience, and whether or not a company meets those expectations can make or break customer retention and loyalty. According to a survey from Salesforce, at least 80% of customers state that a brand’s experience is equally as important as products and services.
Customer Think
APRIL 26, 2024
Travel loyalty programs are facing a unique moment. Consumer demand for travel remains strong, but rising costs are pushing budget-conscious travelers to seek maximum value. At iSeatz, we recently released a report exploring this dynamic and how programs can adapt to offer consumers the value they’re demanding while meeting their retention and customer engagement goals.
Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
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