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Insider hot takes: CS & Sales synergize to unleash predictable growth

Totango

Is 2024 the year of customer success or sales? This signifies that fostering an exceptional partnership between CS and sales teams — vital for long-term revenue growth, begins with understanding which customers can derive the highest value from your products and services over time.

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The Unexpected C-Suite Collaboration You Need for Success

Totango

On the other hand, the CCO focuses on what happens after the sale, overseeing onboarding, customer support, driving retention, and minimizing churn. When you think about the opportunity for partnership between marketing and CS, it’s how you can retain that customer and increase their lifetime value.

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Customer Success + Sales = Revenue Retention: Insights from Totango Leaders

Totango

If you asked your customer success (CS) and sales leaders this question, what do you think each of them would say? Revenue retention hinges on the collaborative efforts of CS and sales teams as they collectively shepherd customers throughout the lifecycle journey, from acquisition to retention and expansion.

Sales 89
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Expert tips to unlock business growth with customer success operations

Totango

To transform your organization to reach this next level, enterprises often need a change agent who can help both functional teams and customers shift their behaviors to drive better results in the post-sales journey. In an era when customer success (CS) has become pivotal, it’s no longer enough to have a team dedicated to CS.

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Harmonizing sales and CS to drive revenue growth and deliver value (Part 2)

Totango

Merging sales and customer success (CS) is a delicate art that is often challenging but necessary for driving business results and creating a frictionless customer journey. We did realize that from the first half of this year to the second half of this year, we saw an increase by 47% and 16% in our top two verticals related to the NPS score.”

Sales 89
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The CMO’s 5-Step Guide to Boosting High-Quality Traffic and Customer Engagement

C3Centricity

They seek personalized experiences, and value authenticity and engagement over generic sales pitches. This shift demands a strategic overhaul of how companies approach customer engagement and traffic generation. What is the cornerstone of sustainable growth and competitive advantage today? So why has this become even more challenging?

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How customer success teams drive value through collaboration

Totango

Naturally, short-notice or no-penalty cancellations also greatly increase the risk of customer churn. With the potential for churn dramatically increasing, customer success is a key priority. As a result, enterprises are significantly increasing customer success investments to help drive results. . Leading the charge.

Sales 110