Remove blog lead-generation
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Guest Blog – How Social Media Chatbots Can Help Businesses Target and Generate Leads

Comm100

Guest blog – Nahla Davies is a software developer and tech writer. Before devoting her work full time to technical writing, she managed—among other intriguing things—to serve as a lead programmer at an Inc. How Can Social Media Chatbots Help You Grow Your Business and Generate Leads? You can find her on LinkedIn.

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What is lead generation?

Intercom, Inc.

Lead generation uses marketing to generate interest for a company’s products and services, turning a lead into a prospect and nurturing them down the marketing funnel. What is the difference between a lead and a prospect? A prospect is a qualified lead and can be anyone in your target market.

B2C 118
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The CMO’s 5-Step Guide to Boosting High-Quality Traffic and Customer Engagement

C3Centricity

According to HubSpot, 61% of marketers consider generating traffic and leads to be their biggest challenge. They seek personalized experiences, and value authenticity and engagement over generic sales pitches. This shift demands a strategic overhaul of how companies approach customer engagement and traffic generation.

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New year, new CS: 2023 recap and what’s to come in 2024

Totango

In November, Totango was named a Strong Performer in The Forrester Wave : Customer Success Platforms, Q4 2023 report by leading global research and advisory firm Forrester Research, Inc., So, here’s to a successful year ahead and a continued partnership that leads to mutual growth and success!

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Generative AI Customer Service: The Benefits & Challenges

Comm100

This is the promise of Generative AI customer service. This blog will explore the unique advantages of Generative AI in customer service, as well as the challenges it presents. Creative problem solving: Generative AI isn’t limited to predefined scripts. This allows for more proactive and relevant customer support.

AI 72
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What’s a lead source? Here’s what it is and why it’s important

Zendesk

It’s no different for sales and marketing teams when sourcing leads. While you’re not sharing your work with a professor these days, your sales reps need to know where and how leads had first contact with your company. Without a proper citation to the source, a lead is less likely to convert. What is a lead source?

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Insider hot takes: CS & Sales synergize to unleash predictable growth

Totango

“My team is tasked with selling add-ons, and one thing we’re finding is that we haven’t done enough to understand what the story is, what the ICP is of that add-on, and how we can look at product behavior to identify leads. This approach results in stickiness and retention that generate ongoing revenue potential.

Sales 106