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What is a Freemium Strategy?

Totango

Offering a limited free version of a product serves a number of important marketing and sales functions, including: Providing a promotional tool to build brand awareness. Incentivizing prospects to provide contact information. Convert more website visitors into engaged prospects. Creating opportunities for premium upsells.

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What is the buyer’s journey? Definition, stages, and examples

Zendesk

And if you wait to interact with them until the end of their decision-making process, you’re missing out on profitable sales opportunities. Essentially, it’s what a sales funnel looks like from a prospect’s perspective. The buyer’s journey enables you to examine the choices your prospects make at each stage.

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What’s a lead source? Here’s what it is and why it’s important

Zendesk

It’s no different for sales and marketing teams when sourcing leads. While you’re not sharing your work with a professor these days, your sales reps need to know where and how leads had first contact with your company. Without a proper citation to the source, a lead is less likely to convert. Blog articles.

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25 Call Center Leaders Share the Most Effective Ways to Boost Contact Center Efficiency

Callminer

Alex Tebbs is the Co-Founder and Sales Director at VIA , the UK’s largest Hosted Skype for Business solution. Rachel Ivers worked as an Inside Sales Representative for 8z Real Estate for one and a half years. Prospective customers like to feel like they matter. This juggling act severely impacts lead quality and quantity.

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What Is Customer Segmentation? Definitions, Uses and Success Tips

Totango

What Is Customer Segmentation vs. Audience Segmentation? Sales funnel stages. However, audience segmentation is geared towards audiences segmented from a marketing and sales perspective. It can be used for marketing and sales interactions with your customers, in which case it is essentially similar to audience segmentation.

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When Inbound Marketing Isn’t Enough

SugarCRM

Does your marketing team have a blog? Undertake SEO efforts for that blog? Inbound Marketing vs. Outbound Marketing: What’s the Difference? Inbound marketing includes efforts like blog posts, SEO, social media, and webinars. Increased lead and opportunity generation. Have active social media accounts?

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Becoming a Sales Leader: Mastering Pipeline KPIs and Leading Your Team to Success

SugarCRM

Being an exceptional sales rep doesn’t necessarily guarantee top performance as a sales leader. And to avoid that pitfall, you’ll have to master sales pipeline KPIs and how to use them to lead your team.

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