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The Unexpected C-Suite Collaboration You Need for Success

Totango

Apple and IBM Peanut butter and jelly Martha Stewart and Snoop Dogg Marketing and Customer Success They are all unexpected — yet incredibly successful — partnerships. When you think about the opportunity for partnership between marketing and CS, it’s how you can retain that customer and increase their lifetime value.

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Why You Need More than CRM Features for Customer Success

Totango

In this blog, we’ll talk about why CRM features alone aren’t sufficient for an effective CS strategy. First, we’ll take a look at what a CRM is and what benefits its functionality delivers. What is a CRM? The most fundamental CRM software feature is storing contact information. Scheduling sales appointments.

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Welcome to the Revenue Revolution: A Company Update from Alistair Rennie, CEO of Totango

Totango

As Edward focuses on our go-to-market efforts and I guide our product, design, and engineering teams, we are motivated by our commitment to deliver an exceptional, unified platform that enables businesses at any stage to protect and grow revenue from their customer base.

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Trends shaping The Forrester Wave™: Customer Success Platforms report

Totango

The global market research company conducted its first Forrester Wave™ evaluation of top customer success platforms. Reporting becomes stronger when multiple integrations consolidate data across the tech stack, such as customer relationship management (CRM), data warehouses, and product analytics tools.

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Converse 2022

Uniphore

You’ll hear from some of today’s leading voices in outsourcing, venture capital and private equity, market research and more. Annie Shea Weckesser Chief Marketing Officer As Chief Marketing Officer, Annie leads the marketing and communications team responsible for building reputation, engagement, and demand across the globe.

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What’s a lead source? Here’s what it is and why it’s important

Zendesk

It’s no different for sales and marketing teams when sourcing leads. Essentially, identifying and tracking lead sources using customer relationship management (CRM) software enables your sales team to better understand the buyer’s journey and provide personalized content to your leads. Blog articles. Content marketing.

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Why You Should Throw Out Your CRM

Totango

You don’t need your CRM. How Your Customer Success Platform Can Replace Your CRM. By definition, a CRM system is a tool for managing the data associated with customer relationships, so it may seem like a good idea to turn to your CRM to help you manage all of this data you’ve collected. Yeah, we said it.

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