Omnichannel vs. Multichannel: Are They the Same Customer Experience?
Execs In The Know
OCTOBER 10, 2022
These shifting expectations have paved the way for two unique but often misconstrued customer experience (CX) approaches: omnichannel and multichannel. The lines between omnichannel and multichannel customer experience often blur, and even though the terms are sometimes used interchangeably, they are not the same.
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