7 Questions That Reveal Whether Your Company is Committed to CX
Beyond Philosophy
DECEMBER 6, 2019
The Naïve to Natural Model classifies organizations into four orientations, which I called Naive, Transactional, Enlightened, and Natural. Transactional and Enlightened are somewhere in between the two extremes. Transactional organizations and naive organizations might not. Sometimes organizations do the same for customers.
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