Beyond Philosophy

APRIL 14, 2015

When a one-hour meeting spends five minutes or less on Customer issues and the other 55 minutes on sales, marketing, product development, and operations (with no mention of Customers at all), then it’s not a priority. Sales get all the accolades or even marketing for the latest campaign. Blogs Customer Experience Thought Leadership'

CEM 124

CEM Education Sales Customer Experience 124

SugarCRM

JANUARY 4, 2022

Lead nurturing is no different than building long-term relationships: If leads are handed to sales too early, they will not receive the experience they desire, and there is a high chance they will look for it elsewhere. This gives marketing another chance to warm potential customers for sales. Suggested length: Longer-term nurture.

Education 44

Education CRM Start-ups Sales 44

Help Scout

AUGUST 8, 2018

How the company approaches the price increase, however — from gathering data, to writing the price increase letter to customers, to implementation — makes a huge difference in how customers will interpret the decision. How to write a great price increase letter. How to raise prices with a spirit of generosity. Other questions?

Invoicing 40

Invoicing E-commerce Start-ups Engineering 40

Qualtrics

JULY 18, 2019

And, as we shared in this recent blog post, there are more ways than ever before to do it. If your company is growing fast, and you understand how taking action can lead to increased sales or business process improvements that impact the bottom line, it can be tempting to simply take feedback and run with it. Write a letter.

Close the Loop 49

Close the Loop Government Customer Feedback Construction 49

SugarCRM

OCTOBER 14, 2021

The two main goals that marketers prioritize when it comes to email marketing are to increase sales revenue (59%) and to boost lead generation (49%). Here’s our top advice: Think of it as a title: You surely know the importance of writing compelling titles for blog posts or pages on your website to catch people’s attention.

Government 49

Government Start-ups Sales 49

Customer Bliss

AUGUST 11, 2016

We have documented research everywhere that customer experience is more valuable than the perceived financial number attached to your brand , but many schools are still teaching power branding and old-school sales funnels. Some parts were very interesting (if I do say so myself), so I wanted to turn it into a blog post. Operations?

Start-ups 56

Start-ups Sales Customer Feedback CX 56

Comm100

MARCH 14, 2018

There are many different types of sales letters and emails. Whether you’re writing business-to-business (B2B) or business-to-consumer (B2C), here’s what to consider when preparing your own sales letter or email. How to Write Powerful B2C Sales Letters and Emails, with 7 Real-Life Examples.

Sales 41

Sales B2C B2B Customer Service 41

Lumoa

DECEMBER 15, 2022

Think marketing, sales, service, and support. Say the most popular answer was, ‘What is the response time to expect when I send a demand letter?’—they they could then write an informative blog post or create helpful social media content to attract more potential clients. How do I convert more leads into sales?

VOC 94

VOC Social Media Close the Loop Customer Feedback 94

Comm100

MARCH 16, 2018

Imagine this: two sales letters are sent out to the same customer from two different companies. Both companies offer a product that fills the same need and send the letters on the same day of the week. But somehow, one sales letter ends up open on the customer’s desk – the other gets tossed in the garbage bin after a mere skim.

B2C 41

B2C Sales Start-ups B2B 41

Comm100

DECEMBER 12, 2017

The sales cycle is a well-known and long used tool in business. The focus in the sales cycle is very much on overcoming opposition and conversion. Customer calls back again when next bill arrives… along with another letter from the SAME company offering an EVEN BETTER deal for NEW customers ONLY. What Is a Customer Journey Map?

Customer Journey Map 58

Customer Journey Map Customer Experience Touchpoint Social Media 58

Comm100

MARCH 19, 2018

When selling to businesses, sales emails and letters are an effective way to pique corporate interest in your product. They aren’t as pushy as sales calls or as time consuming as presentations. Use the steps laid out in this blog post to write winning sales letters your peers will wish they had sent.

B2B 8

B2B Sales B2C Gaming 8

Qualtrics

SEPTEMBER 16, 2019

This story is part of the ‘Qualtrics Experience’ blog series showcasing our employees and their ultimate experience. Then, in bold letters, the link to Date-Braden.com. Read more #QualtricsExperience stories on our #QualtricsLife blog. One way we do this is to offer to pay for an annual ‘Qualtrics Experience.’.

Sales 36

Sales 36

Zendesk

JUNE 15, 2023

If you have difficulty fitting your qualifications onto one page, you can use your customer service cover letter to add more context to some of the claims you made on the resume. Do: Describe how you increased sales through building relationships. Do: List your technical skills. Don’t: Speak in general terms.

Customer Service 52

Customer Service Hospitality Hospitality Education 52

Intercom, Inc.

FEBRUARY 22, 2018

Treating every email like it’s a mini sales letter. We did this with Wistia, and I wrote about it on the Copy Hackers’ blog. It turned into the headline for one of the sales emails. Or test a Success Manager against the company. Writing it in the narrative style is another thing, where you open with a hook.

Start-ups 194

Start-ups Education Engineering Sales 194

ProProfs

DECEMBER 23, 2020

This blog post discusses this and more. Employees in customer-facing roles, such as customer care executives, sales, and the billing departments fall into the high-risk group. Make sure your employees follow the policy in letter and spirit. Let’s dive in. What Is Workplace Violence Training for Employees? Domestic Violence.

Healthcare 52

Healthcare Compliance Education Start-ups 52

ProProfs

MARCH 30, 2022

To put this into perspective, companies that focus on higher audience engagement have: 66% higher sales growth. Post on blogs. Capture sales qualified leads with virtual booths. The audience can select numbers or letters on the keypad, and the responses can then be displayed in real-time. 25% increase in customer loyalty.

Gaming 52

Gaming Social Media Start-ups Entertainment 52

Intercom, Inc.

SEPTEMBER 5, 2019

Every now and then, people pitch me on various products; I received a pitch today for the Superhuman of blogging. Which got me thinking about this Superhuman-of-blogging approach. Height is of the same order, and I’m going to guess Quill’s in that nature too. The WordPress piece is not the high-order bit.

Start-ups 138

Start-ups Engineering Sales Innovation 138

Comm100

SEPTEMBER 7, 2017

If a customer responds in all capital letters they are probably very upset. Unfortunately however, the coupon was only available for online purchases—not in-store sales. For additional reading, check out our blog post, How to Go the Distance: Key Tips and Practices for Managing a Remote Live Chat Team.

Sports 44

Sports Customer Service Start-ups Construction 44

Aquire

NOVEMBER 23, 2021

Sending a thank you letter or email to a customer — while good practice — is also usually more formal. Especially when it’s tied to a milestone, like sales growth or numbers of social followers, and so on. But we’re pretty fond of social media. And, it doesn’t give much room for a two-way, real time conversation either.

Social Media 52

Social Media Social Listening Customer Relationship Sales 52