Remove blog ultimate-guide-lead-nurturing
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What is a lead magnet? The ultimate guide (+10 examples)

Zendesk

This is where an effective lead magnet comes in handy. As the name implies, lead magnets pull in prospective buyers with an enticing offer. By creating the right lead magnet, companies can bring in more high-quality leads and convert them into paying customers. What is a lead magnet? What makes a good lead magnet?

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What’s a lead source? Here’s what it is and why it’s important

Zendesk

It’s no different for sales and marketing teams when sourcing leads. While you’re not sharing your work with a professor these days, your sales reps need to know where and how leads had first contact with your company. Without a proper citation to the source, a lead is less likely to convert. What is a lead source?

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Single Grain’s Eric Siu on using content to grow your business

Intercom, Inc.

Between those two shows, the instructional videos he produces and his agency, it’s evident Eric’s sweet spot is using content to nurture and ultimately convert leads. Eric: I was leading growth at an online education startup called Treehouse, a company I still love, and that led to the opportunity to come to Single Grain.

Start-ups 192
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What is a sales funnel? The ultimate guide

Zendesk

But not every lead that enters the top of your sales funnel will come out the other end as a customer—there’s bound to be some pretty significant spillage along the way. With the right methods, your business can generate more leads at the top of the funnel and more deals at the bottom. What is a sales funnel?

Sales 86
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How to use email marketing to connect with your users

Intercom, Inc.

Every now and then, a marketer will publish a blog post claiming email marketing is dead, usually shortly after the creation of a popular new tool or social media network. In particular, consider the touchpoints in the customer lifecycle where you’re losing leads or customers. “Come back” campaigns for inactive users.

Start-ups 150
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B2B Customer Journey: The Basics [2021]

Aquire

We’ve come up with the essential guide to help you do just that. That means that although the overall structure, running from awareness through to advocacy, is similar in both, behavior is guided by different motives in B2B. Many B2B touchpoints, for example websites, blog content, and organic search, are shared between B2B and B2C.

B2B 116
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Quiz Funnel: Examples, Benefits, & Steps to Create One

ProProfs

A well-executed marketing funnel can consistently bring in relevant leads and sales, whereas a flawed one can make it difficult to close deals. In this blog post, we will explore the concept of quiz funnels in more detail, including their benefits and examples. If yes, keep reading!