Aquire

AUGUST 30, 2021

But how can this experience be transferred to high growth environments, B2B, or the digital world? For example, personalization may be: Persona or segment-based. This kind of personalized customer service is driven by segmentation and development of buyer personas. Understand your audience.

Customer Service 98

Customer Service Omnichannel Social Media B2B 98

Intercom, Inc.

MAY 24, 2018

He sat down with me for a chat that ranged from common mistakes growth marketers make with their data to the backstory behind some of Clearbit’s recent, and in some ways unconventional, book launches ( Data-Driven Sales and Data-Driven Marketing ). PR is an underutilized growth tactic. Why does Matt see free products as a tool for growth ?

B2B 182

B2B Sales Start-ups B2C 182

Intercom, Inc.

AUGUST 25, 2020

Collaborate early with your marketing team to allow for implicit understanding of where you’re both headed. As a company starts, it generally tends to have this simple product on a flat team of like three, four, five people: all working on a very simple message to a simple group of people.

Start-ups 238

Start-ups Engineering Sales B2B 238