The marketing yuppies who don't understand their customers
The Customer Service Blog
FEBRUARY 12, 2022
Last month, The Customer Service Blog reported on an embarrassing gaffe by the energy company Ovo, who had given their customers ridiculous and insulting energy saving advice, such as 'doing a few star jumps' and 'cuddling pets'. To be successful in business, you MUST fully understand and empathise with your customers.
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