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Mastering the Digital Landscape: Crafting a Winning Social Media Marketing Strategy in 2024

Customer Think

In the ever-evolving realm of digital marketing, social media continues to reign supreme as a powerhouse platform for engaging with audiences, building brand presence, and driving business growth. Let’s explore how to craft […]

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Zendesk + Ultimate: Setting a new standard of service with AI agents

Zendesk

In this new era of AI-powered CX, AI agents can push beyond traditional bot capabilities to help brands transform service into a competitive advantage. As part of Zendesk, we now have the scale to drive this transformation for every business.” Ultimate’s AI agents automate up to 80 percent of support requests.

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First 60 Days in the C-suite: How to Set Yourself Up for Success

Totango

Karen has a unique story as she joined Totango right after the company updated its positioning narrative and completed a brand refresh. For example, a CMO doesn’t just solve marketing problems — but business problems, too. We’re invested in their growth, their development, and their impact on the business — but that’s Team Two.

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Beyond Profit: The Ascendancy of Brand Purpose in B2B

ECXO

Fotocomposicion ECXO(1) Article source: The Rising Tide of Brand Purpose in B2B [link] There’s an old adage in customer experience. Businesses want a seamless CX just as they do in their personal lives. Businesses that are doing good for the planet, people and society. Where B2C goes, B2B follows. CX is everywhere.

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Increase engagement and conversions through social media – 3 key takeaways

Intercom, Inc.

In this CX for Growth webinar, we explore the world of B2B SaaS social media with one of our partners, Chatdesk , a customer care platform that helps businesses increase conversions and provide a better customer experience through social and support channels. Every brand can be successful on social media. What did we learn?

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2024 Expectations: The forefront of the next generation of customer success

Totango

Most expect to see CS emerging as a growth engine. In fact, 63% of CAB members said their top 2024 prediction was that businesses would put more strategic and bottom-line emphasis on expansion versus acquisition to drive revenue growth. Additionally, our CAB members are buzzing about AI. Retention is the new acquisition.

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7 Proven Methods For Establishing A Trustworthy Startup Brand

SurveySensum

Trust in a brand is not merely beneficial; it is crucial for a startup’s survival and growth. Research indicates a customer trust directly correlates with brand loyalty. And loyal customers make purchases 90% more often and are inclined to spend more during each transaction, contributing to better cash flow for the brand.