Futurelab

SEPTEMBER 13, 2021

What is a brand? And what does it mean to ride for the brand ? Tags: Annette Franz (Gleneicki) brand customer loyalty employee experience employee expectation Facebook Like. Linkedin Share Button. Tweet Widget.

CX 242

CX Customer Loyalty 242

Doing CX Right

OCTOBER 21, 2023

Award-winning podcaster, Stacy Sherman, highlights its role to amplify speakers, boost brands, and enrich customer engagement. The post Podcasting Power: Elevating Brands & Speakers appeared first on Doing CX Right. Why does podcasting matter?

CX 116

CX 116

Adrian Swinscoe

MARCH 16, 2022

In March last year, I wrote about Havas CX’s X Index and how it offered a new and holistic view of a brand’s customer experience (CX). […]. The post Brand trust emerges as the single biggest contributor to customer experience first appeared on Adrian Swinscoe.

Customer Experience 246

Customer Experience CX 246

Callminer

DECEMBER 20, 2022

From campaign strategy, to crisis management, to brand sentiment, read about three ways CMOs can leverage conversation intelligence to understand customers' brand experience.

182

182

Customer Think

APRIL 26, 2024

Making connections and feeling part of a community is vital – not only for the wellbeing of people, but also to boost brand health and longevity.

52

52

eglobalis

JUNE 12, 2023

The Rising Tide of Brand Purpose in B2B , The time of brand purpose The post The Rising Tide of Brand Purpose in B2B appeared first on Eglobalis.

B2B 116

B2B Customer Relationship Innovation CX 116

Customer Think

APRIL 25, 2024

Building a strong and reliable brand is an intricate process. From idea to point of customer contact, it may take years to build a brand that resonates with the interests or values of the intended audience and stands out from other players in a respective industry. Building a brand is more than just coming up […]

Customer Loyalty 59

Customer Loyalty 59

Beyond Philosophy

JUNE 15, 2023

Your brand is in a relationship with your customers. Unfortunately, people often form codependent or dysfunctional relationships with brands. To help yours be more beneficial than not, we have five rules about how to build strong brand relationships with your customers. We all have relationships with brands.

Construction 145

Construction Customer Relationship Customer Experience 145

Customer Think

MARCH 6, 2024

Marketers have long argued that a strong brand can induce customers to pay premium prices, increase customer loyalty, and drive growth. But until recently, it’s been difficult for marketers to explain exactly why and how a strong brand produces these results.

Customer Loyalty 69

Customer Loyalty 69

ECXO

JUNE 20, 2023

Fotocomposicion ECXO(1) Article source: The Rising Tide of Brand Purpose in B2B [link] There’s an old adage in customer experience. Business customers care about what your brand stands for. Brand purpose should be the driving force behind everything you do. Few brands have paid as much attention to it as it requires.

B2B 122

B2B Innovation CX Education 122

Adrian Swinscoe

OCTOBER 12, 2023

Nate joins me today to talk about the recent […] The post Brands don’t need more feedback or survey data to better understand their customers – Interview with Nate Sanders of Artifact first appeared on Adrian Swinscoe. Today’s interview is with Nate Sanders, the co-founder and CEO of Artifact, the customer experience forecasting company.

Customer Experience 190

Customer Experience 190

Inside Customer Service

NOVEMBER 11, 2021

What's struck me about these commercials is the strength of Indeed's brand promise: "We help people get jobs." A great brand promise is a core element from my book, The Guaranteed Customer Customer Experience. Let's start by looking at the connection between a brand promise and customer experience.

Start-ups 130

Start-ups Customer Experience Sales 130

NGDATA

MARCH 21, 2024

Top brand leaders like Huateng Ma, Mukesh Ambani, Jensen Huang, Tim Cook, Natarajan Chandrasekaran, and Anish Shah have transformed their companies and diversified their revenue streams. Source The post The top 10 most powerful brand leaders appeared first on NGDATA.

52

52

Customer Think

APRIL 19, 2024

Short-form video content has emerged as a crucial tool for brand growth. Not only has it been recognized as the most popular and effective social media content format, but a significant portion of marketers (33%) are investing more in this strategy than any other.

Social Media 64

Social Media 64

CX Network

APRIL 10, 2024

Find out how brands are using WhatsApp to enhance customer engagement and support in 2024 - CX Network

CX 62

CX 62

SurveySensum

APRIL 1, 2024

Trust in a brand is not merely beneficial; it is crucial for a startup’s survival and growth. Research indicates a customer trust directly correlates with brand loyalty. And loyal customers make purchases 90% more often and are inclined to spend more during each transaction, contributing to better cash flow for the brand.

Non-Profits 52

Non-Profits Social Media Customer Feedback Close the Loop 52

Execs In The Know

APRIL 10, 2024

In today’s competitive marketplace, the ability to listen to and act upon feedback is not just a nice-to-have; it’s a critical component of a brand’s success strategy. It’s more than just data; it’s about turning feedback into a strategic asset that propels your brand to new heights.

Customer Feedback 52

Customer Feedback Innovation Artificial Intelligence Social Media 52

Beyond Philosophy

OCTOBER 26, 2023

She’s always believed in a strong brand, but how can she plan what people take away from her brand? She thinks of brands appropriately, and not everyone does. Brands are a tactic we use, which is different than strategy. A company needs a few things before they have a brand. Your brand is a tactic.

Social Media 88

Social Media Sports Start-ups Management Consulting 88

Beyond Philosophy

FEBRUARY 15, 2024

Colin has spoken at hundreds of conferences, including some of the world’s largest brands. The post How to Create Unbreakable Brand Loyalty through Emotional Connection appeared first on Beyond Philosophy. Talk to Colin about how he can speak ‘in person’ or ‘virtually’ at your conference. Click here.

Artificial Intelligence 88

Artificial Intelligence Social Media AI Start-ups 88

Doing CX Right

OCTOBER 8, 2023

You'll learn actionable strategies based on case studies of leading brands. The post Designing Immersive Customer Experiences Based on Leading Brand Case Studies appeared first on Doing CX Right. Joe Wheeler joins Stacy Sherman to discuss how you can design immersive customer experiences in a digital-first world.

Customer Experience 105

Customer Experience CX 105

Adrian Swinscoe

FEBRUARY 25, 2022

Brands should listen to them first appeared on Adrian Swinscoe. In early December, Cogito published some new research designed to capture consumers’ understanding of artificial intelligence (AI), their overall perception and utilization of it, and any […]. The post Customers know how to solve data, privacy and AI trust issues.

Artificial Intelligence 246

Artificial Intelligence AI 246

Futurelab

JUNE 30, 2021

But at the same time it is remarkable how few companies have a programme in place to capture the profits of turning someone into a brand advocate. As companies strive to improve their customer experience, the desire to do more than satisfy customers is becoming increasingly important. . This is an expensive oversight.

Customer Experience 147

Customer Experience 147

CX Network

APRIL 10, 2024

Find out how brands are using WhatsApp to enhance customer engagement and support in 2024 - CX Network

CX 57

CX 57

Beyond Philosophy

OCTOBER 21, 2023

A strong believer in brand, Beard is starting a new company and asked us for help getting people to take away what she wants them to about her company’s brand. Beard’s question brings up some interesting concepts regarding brands, their origins, their evolution, and their existence for organizations today.

Start-ups 78

Start-ups Customer Experience 78

Customer Think

DECEMBER 8, 2022

Your brand reputation matters. With a better brand reputation, people will be more likely to make purchases with your company. Additionally, brand visibility may increase, which means you’ll have a chance to reach more people than ever before. So, how do […].

120

120

Customer Think

MAY 4, 2023

Bob Passikoff of Brand Keys stated that “For Wall Street it (Brand Disappointment) was about missing expectations regarding new subscriptions and new customers. And the brand disappointment thereof, with a forecast below analyst expectations and estimates for the next three months.”

Customer Loyalty 69

Customer Loyalty Retail Technology Technology 69

Customer Think

MARCH 28, 2024

Today, we’re diving into the exciting world of building brand loyalty through customer engagement. It’s no secret that in our fast-paced digital age, creating lasting connections with customers is key to standing out in a crowded marketplace. But every business today is doing its best to create this connection.

Customer Loyalty 59

Customer Loyalty 59

Sprinklr

SEPTEMBER 16, 2021

How does social monitoring and social listening help protect your brand? Social monitoring and social listening are important processes to protect your brand’s health and reputation. It’s important to understand the differences between the two and how to use both to build your brand monitoring strategy. What is brand monitoring?

Social Listening 87

Social Listening Social Media CXM AI 87

Adrian Swinscoe

JUNE 11, 2022

Today’s interview is with Eric Turkington, Vice President of Growth at RAIN, a pioneer in voice & conversational AI, that is helping people, brands and businesses […]. The post Leveraging branded virtual assistants to drive personalisation and innovation – Interview with Eric Turkington of RAIN first appeared on Adrian Swinscoe.

Innovation 190

Innovation AI 190

Customer Think

MARCH 12, 2023

In fact, a recent study shows that 75% of shoppers prefer to buy from brands that personalize their purchasing experiences. Over the last 10 years, brands have invested heavily in CX with the goal […]

CX 144

CX AI Retail Customer Experience 144

Inside Customer Service

APRIL 29, 2021

The Elephants brand promise is "Great local foods from scratch since 1979." I recently interviewed Cheyenne Terbrueggen, Marketing Communications Manager at Elephants to learn how the company keeps its brand promise and wins fans like me. What makes a good brand promise? (1:51) 1:51) How can a brand promise help employees? (4:21)

Start-ups 147

Start-ups Customer Service Customer Experience 147