Lesson #8: VoC Is Not The Same Thing As Market Research, But They're Converging
PeopleMetrics
SEPTEMBER 24, 2018
VoC programs, with their continuous flow of real-time feedback from every customer (not just a sample of customers), are becoming the single source of truth for customer feedback, for both customer experience and, in some cases, market research teams. The reason? Sean holds a Ph.D.
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