Remove Business Administration Remove Customer Experience Remove Customer Experience Management Remove Machine Learning
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Lesson #8: VoC Is Not The Same Thing As Market Research, But They're Converging

PeopleMetrics

VoC programs, with their continuous flow of real-time feedback from every customer (not just a sample of customers), are becoming the single source of truth for customer feedback, for both customer experience and, in some cases, market research teams. As CEO, he guides the company’s vision and strategy.

VOC 226
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5 Strategies for CX Excellence

PeopleMetrics

Customer experience should be measured the same way - continuously. After all, there is no cash without customers and employees! Start your customer experience feedback program with your most important touchpoint. Start your customer experience feedback program with your most important touchpoint.

CX 163
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Lesson #2: CX Measurement Is Hot, But It's Not What You Think It Is

PeopleMetrics

As noted previously, the term VoC is frequently used to describe the measurement of the customer experience; so is the term customer experience management (CEM). A consulting firm mentioned in the introduction, Forrester , coined a third term: customer feedback management (CFM). Sean holds a Ph.D.

VOC 210
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Lesson #7: CX Is NOT The Same As Customer Service. Know The Difference.

PeopleMetrics

Customer service (CS) is critical for delivering a great customer experience (CX). Customer service is part of the overall customer experience, not the entire customer experience. It is vital to understand the difference between CX and CS as you implement Voice of the Customer (VoC).

CEM 117
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Closing the Loop on Alerts Provides Immediate ROI. Get It Right!

PeopleMetrics

In its most basic form, "closing the loop" means that your VoC software platform “alerts” people within the organization when something (usually negative) happened during the last customer experience. In my experience, loop closing makes transactional VoC the anti-market research. Download : The Closed-Loop VoC Process Map.

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A Bonus Recommendation for Reopening Your VoC Program

PeopleMetrics

Use this feedback to make changes to improve feelings of safety or to improve other areas of the customer experience. Sean McDade, PhD is the author of Listen or Die: 40 Lessons That Turn Customer Feedback Into Gold. Sean has over 20 years of experience helping companies measure and improve the customer experience.

VOC 71
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Best Practices in Communications to Improve Employee Experience

PeopleMetrics

Research in employee e xperience shows that passionate, enthusiastic employees provide a better customer experience. In fact, engaged employees attract engaged customers, and higher customer engagement results in higher profits. Encourage team members to be grateful and enthusiastic about their work. Sean holds a Ph.D.

CEM 116