Remove Business Administration Remove Customer Feedback Remove NPS Remove Touchpoint
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#CXSecrets: Collecting Feedback IS a Touchpoint

PeopleMetrics

Whether you're a seasoned CX professional or you've never heard of CX, chances are you at least have some basic notion of the areas, or touchpoints, where customers interact with your organization. Your website, call center or storefront are all examples of possible customer touchpoints. Touchpoints vary.

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5 Recommendations for Reopening your VoC Program

PeopleMetrics

These recommendations are assuming a post-transactional survey with people-based touchpoints (e.g., visit to retail store, hotel, customer home, etc.). Add an “NPS Safety” question in the very beginning of the survey. Yes, before NPS. After the NPS Safety question, add an open-end to learn more. What did they do?

VOC 121
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Build Your VoC Program From Where You Are: Part 1 - Building Phase

PeopleMetrics

No matter your reason for looking to build your VoC, a good place to start in the Building Phase is with a relationship survey that asks customers how the overall relationship is going and how their overall experience has been. NPS is often used in this survey, which helps pinpoint the strength of the customer–company relationship.

VOC 83
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Communicate, Communicate, Communicate — To All Internal Stakeholders — Or You Will Regret It

PeopleMetrics

At the onset of the program, communicate what VoC is, why it’s important, how it will drive business results, and what touchpoints you will focus on. This way, every employee knows the company’s NPS , the number of problems experienced by customers, and the speed at which teams were able to solve them. Sean holds a Ph.D.

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CX Design Thinking in the Travel Industry, With Annette Höher-Bäuerle – CB64

Customer Bliss

After leading the Customer Relations team for Thomas Cook in Germany she built up and developed an industry-leading Quality Management function for the whole Group with a focus on continuously improving the companies’ hotel portfolio and helping hotels to improve their quality and their customer experience by working actively with Customer feedback.

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Customer Experience Challenges According to 15 CX Experts

Lumoa

Now, luckily for everyone and especially for the customers, more and more brands put more and more effort into developing its customer experience. Also, companies really need to transform their structures to reflect customer centricity. Let’s think in customer touchpoints instead. Marketing, Customer service.

CX 64