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#CXSecrets: Collecting Feedback IS a Touchpoint

PeopleMetrics

Are you familiar with all the different ways your customers interact with your business? Whether you're a seasoned CX professional or you've never heard of CX, chances are you at least have some basic notion of the areas, or touchpoints, where customers interact with your organization. Touchpoints vary.

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5 Strategies for CX Excellence

PeopleMetrics

After writing my book, Listen or Die , which outlined 40 lessons that turns customer feedback into gold, I often got the question: "what are the small handful of strategies that provide the biggest impact or provide the most insight on driving CX excellence?". Identify your CX Heroes, celebrate them and model them. Here they are!

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If you want a consistent experience across all touchpoints, you must ask for customer feedback at each one

PeopleMetrics

Understanding the various touchpoints (e.g., Once you’ve mapped out your touchpoints, it’s often helpful to group them into channels. Contact Center: an important touchpoint where customers call for more information or assistance. Mapping your touchpoints. Ready to collect feedback at every touchpoint?

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Lesson #7: CX Is NOT The Same As Customer Service. Know The Difference.

PeopleMetrics

Customer service (CS) is critical for delivering a great customer experience (CX). All too often, these terms are used interchangeably, but they are not synonymous— CS is not the same as CX. It is vital to understand the difference between CX and CS as you implement Voice of the Customer (VoC). Click here to download the book.

CEM 117
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Lesson #2: CX Measurement Is Hot, But It's Not What You Think It Is

PeopleMetrics

So, what is CX measurement or VoC? Okay, so CX measurement (VoC) is not market research. These surveys will also help you ask the right questions for the touchpoints that really matter to your customers and are usually well worth the investment! Let’s start with what it is not. So What is VoC? Then what is it? Sean holds a Ph.D.

VOC 210
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CX Secrets: Not measuring CX is like not counting your money

PeopleMetrics

You don't know which touchpoints need improvement. Touchpoints are simply ways that you interact with customers. If you’re in the hospitality business, a touchpoint could be your website as customers book their stay, the front desk as they check in, the hotel, the spa, the check out point, etc. Churning them.

CX 97
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Lesson #10: B2B VoC and B2C VoC Are Completely Different

PeopleMetrics

The sales force becomes a key touchpoint in the customer experience for B2B. Each relationship and each interaction provide touchpoints for VoC feedback in B2B. SALES FORCE: Key touchpoint. in Business Administration with a specialization in marketing science from Temple University in Philadelphia. SOCIAL: N/A.

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