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CEMs vs. CRMs (And Why You Need Both)

PeopleMetrics

Customer Experience Management (CEM) and Customer Relationship Management (CRM) are the same, right?”. While it may be true that at their core, both systems revolve around the key interactions a customer has with your brand, CRMs and CEMs serve distinctly different purposes and operate from two contrasting angles.

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SaaS Companies: Implement a Product NPS Program in 5 Simple Steps

PeopleMetrics

You must confirm that you have heard your customers’ feedback and, if constructive, assure them that you are using their feedback to enhance your quality of service and ultimately, the overall customer experience. Keep a finger on the pulse of your end-user experience. Leverage your CRM (i.e.

NPS 96
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6 Best Practices for Managing Volunteer Experience Programs for the Nonprofit Sector

PeopleMetrics

When Volunteers Are Treated Like Customers, Everyone Wins. Customer Experience programs have become “table stakes” for enterprises looking to reduce customer churn and increase revenues through customer referrals and promoting their brand through word of mouth and social media posts. Talk to David.

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Vigon International: Building New Bridges with SugarCRM

SugarCRM

SugarCRM customer Vigon International is a company with a long history in manufacturing and supplying flavors, fragrances, and cosmetic ingredients for companies around the world from their location in East Stroudsburg, Pennsylvania. The ERP system they used only engaged once the order was placed.

Outlook 26
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How to Leverage Your ISO 9001 Customer Satisfaction Survey to Build an Enduring Customer Experience Program

PeopleMetrics

That is an easy approach, but it doesn’t offer enduring value in terms of enabling the organization to make continuous improvement to the customer experience – one customer at a time. This is where having an end-to-end Customer Experience Management (CEM) software platform comes in. Print this article.

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Caught in the Act of Creating a Phenomenal Experience

PeopleMetrics

This is about delivering a phenomenal customer experience through a thousand "hellos" and not discriminating about who is on the receiving end. They must understand that you cannot prescribe a great customer experience. This story is about much more than a hotel doorman saying “good morning” to people. Talk to David.