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Getting conversational: HubSpot’s CEO on a new species of disruptor

Intercom, Inc.

Strong customer relationships are more important than ever for business success, but the old ways of communicating and building relationships with customers are broken. Old communication tools, like email and forms, simply don’t match the ways modern customers want to talk, connect, and receive help.

Gambling 211
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Technology is the Enabler not the Disruptor (So Stop Using it as an Excuse)

C3Centricity

I was giving a talk earlier this month in which I mentioned that technology is an enabler not a disruptor of business today. It was to the BPW Lake-Geneva (Business & Professional Women) group in Rolle, Switzerland, which was a first for me. Amazon did not kill other retailers, bad customer service did.

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Complacency or Innovation: You Decide

CX Journey

Image courtesy of Pixabay How can anyone become complacent about running a business? or about winning at business? It's a broad question, but if you think you're going to become complacent about the customer experience - and think that's OK - then you might as well be complacent about your business, in general.

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Is it Time to Do Away with Market Research Departments?

C3Centricity

But in order to become this new business decision support group, new skills are required. Business acumen. Those are the department objectives that the FMCG world in particular desires today, be they in a manufacturing or retail environment. Time lag between insight delivery and business results. It depends? Storytelling.

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You’re Not Competing In The Category You Think You Are! (How to Find Out)

C3Centricity

If you haven’t yet had the chance to read last week’s post ( “Customer Centricity is Today’s Business Disruptor, Insights its Foundation”) I suggest you do this first, as background to this post. In any process we need to start by identifying where we are today.

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The Power of Questions

CX Journey

Some people say that "disrupt" is an over-used, cliche business term. According to the video below from Gregersen's talk at the SAP Executive Summit , there are two main things that all disruptors do: They think differently. Albert Einstein I love that he asks about a question-centric culture and leaders. I disagree.

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Customer Centricity is Today’s Business Disruptor (Insights are its Foundation)

C3Centricity

It was an incredible Symposium run by Sitecore and I was blown away by the importance placed on customer centricity during the whole event! We are all excited by the wealth of information available to us about our customers, from the IoT as well as people’s behaviour on the internet. I call it CatSight.