Customer Success: The Lost Art of Churn Reason Analysis
SixteenVentures
SEPTEMBER 10, 2020
It’s critical to understand why your customers churn, but if you’re relying solely on the reason the customer gives you for that churn, you’re definitely missing the actual reason. It’s easy to just ask a customer why they’re cancelling or not renewing and to leave it at that. Churn: Syntax and Nomenclature.
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