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Unstructured Data: Mining the Gold

InteractionMetrics

Unstructured data presents a goldmine of information, but mining that gold is no easy taskā€”it requires coding with detailed text analysis. To be clear, unstructured data includes customer survey text comments, customer service calls, emails, chats, reviews, and other narrative sources of information.

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How to Create a Voice of Customer Template for Your Business

Lumoa

A voice of the customer (VoC) is the process of gathering customer feedback to discover what they need, want, and expect from you. The goal is to better understand your customers, earn their trust, and improve customer experience. Without it, you’ll never know what a customer wants or expects.

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Your Survey (Probably) Sucks: 5 Survey Errors

InteractionMetrics

Check out our latest Slideshare about this topic and read on, because these are the kinds of errors that alienate customers, waste time, and lead to misguided business decisions. Get smart with your customer feedback. Get a Free Survey Mini-Audit. We’ll examine a few of your survey questions.

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11 best Voice of the Customer tools to listen to your customers effectively

SurveySensum

A VOC tool is software that allows you to collect feedback and generate in-depth analysis reports from unstructured data. These tools come with inbuilt applications to collect feedback, analyze texts and sentiments, provide visual analytics, and more. You may find it easy to collect data manually from a hundred customers.

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Contact Center Trends 2021: The CX Watershed

Fonolo

A properly scripted menu leads customers to the answers they need, provides them with the opportunity to navigate to a live agent, and decreases the overall call volume that reaches the call center. 69% of customers surveyed attributed their good customer service experience to a quick resolution of their problem.

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Fix Common Survey Errors with a Smart Process

InteractionMetrics

Is your customer satisfaction survey good? Customer satisfaction surveys are a multi-billion dollar industry. Unfortunately, most customer feedback is riddled with errors. From sampling issues to poorly worded questions, the state of customer feedback is weak. Really good?

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Get a Better (More Accurate) Customer Satisfaction Surveyā€”Your Questions Asked and Answered

InteractionMetrics

(Be sure to use that competitorā€™s name in a few areas of the survey.). Net Promoter Score (NPS) is a commonly used customer feedback metric thatā€™s based on the question ā€œhow likely are you recommend us to a friend or colleague?ā€ Just because most surveys are bad and donā€™t capture factual data doesnā€™t mean they have to be bad.