PeopleMetrics

MAY 12, 2022

Customer journey mapping can make the crucial difference between driving business success and seeing flagging customer satisfaction, retention rates, and revenue. Creating an amazing customer experience (CX) is an intentional process. Customer journey mapping is a foundational part of that process.

Customer Journey Map 62

Customer Journey Map Touchpoint Net Promoter Score B2C 62

Totango

AUGUST 23, 2022

B2B Customer Journey Touchpoints: A Guide for CS Teams. B2B customer journey touchpoints mark the roadmap toward successful outcomes for clients and CS teams. In this way, customer journey B2B touchpoints serve as a powerful tool for increasing the effectiveness of your customer success strategy.

Touchpoint 115

Touchpoint B2B Customer Journey Map Social Media 115

SurveySensum

FEBRUARY 17, 2021

In the fourth episode of the Experience talk: Voice of Customer and Employee , Tanuj Diwan , Head of Product and Nandkishor Tripathi aka NK, Global Head of Customer Experience and Success at SurveySensum are running a workshop on Customer Journey Mapping. . Run the customer journey mapping exercise in a group.

Customer Journey Map 59

Customer Journey Map Touchpoint VOC Start-ups 59

Intercom, Inc.

MAY 13, 2022

The ideal next step in the customer journey is that those curious customers see value in what you’re offering and make a purchase. . At each phase of the customer journey there are touchpoints. What is a customer journey map? Why is a customer journey map important? .

Customer Journey Map 223

Customer Journey Map Touchpoint Social Media Sales 223

PeopleMetrics

MAY 4, 2017

However, one exception to this stagnation in activities exists: the practice of customer journey mapping. On average, in 2014, one-third of participants (32%) said that their organization had practiced customer journey mapping as part of their customer experience improvement efforts.

Customer Journey Map 91

Customer Journey Map Touchpoint Compliance Start-ups 91

Lumoa

JANUARY 7, 2021

In reality, there are several customer touchpoints along the customer journey where you can (and should!) measure the customer experience, and each requires a slightly different approach. Imagine being a customer buying a train ticket. Focused feedback at each touchpoint provides more actionable data.

Touchpoint 83

Touchpoint Customer Journey Map Social Media Text Analytics 83

C3Centricity

FEBRUARY 20, 2018

A recent post by John Ollila on Loyalty Lobby about customer journey maps and touchpoints in the leisure industry prompted me to share with you, an experience I had recently with the Hilton Group. Already there, you can see that they have an incomplete customer journey mapping process.

Customer Journey Map 78

Customer Journey Map Touchpoint CRM Social Media 78

Zendesk

DECEMBER 7, 2021

Let’s start with the basics: What is a customer touchpoint? To put it simply, a customer touchpoint is any time a consumer interacts with your brand, whether that’s through an employee, a website, an advertisement, or an app. And the experiences consumers have with those touchpoints can shape how they view your company.

Touchpoint 52

Touchpoint Customer Journey Map Legal Retail 52

DMG Consulting

JULY 16, 2019

Question: What’s the difference between customer journey mapping and customer journey analytics? Answer: Customer journey mapping provides enterprises with a visual representation of the touchpoints that prospects or customers traverse when interacting with their organization, from the first touch through the last.

Customer Journey Map 67

Customer Journey Map Unstructured Data Social Media Contact Center 67

CX Accelerator

NOVEMBER 11, 2022

Customer Insights/Measurement/Analytics. Customer Journey Mapping. Resource: 6 Sources of Customer Understanding by CXpert. CUSTOMER JOURNEY MAPPING Being able to map customer journeys with your organization is a skillset unto itself. Project/Program Management.

CX 307

CX Customer Journey Map CX Transformation Government 307

Customer Bliss

SEPTEMBER 13, 2018

In my recent vlog, Jeanne’s Daily Dose…Of Reality , I discuss the importance of customer journey mapping and how you can use it to break down silos and unite your leadership team. An apology/win-back journey allows the team to look more deeply into The Nature’s Bounty inventory and supply chain.

Customer Journey Map 71

Customer Journey Map Customer Retention CX Transformation Customer Feedback 71

Customer Bliss

DECEMBER 17, 2015

The customer journey map offers a new starting point for the CX work of the organization. Instead of starting with the silos, you are starting with your customers’ lives. In its simplest form, when used with consistency, the customer journey map provides rigor to understand the priorities in customers’ lives.

Customer Journey Map 48

Customer Journey Map Touchpoint CX Customer Experience 48

Waypoint Group

SEPTEMBER 2, 2015

Customer Journey Mapping has become a popular tool in the CX space and it’s a great starting point for understanding how your customers flow through the different touchpoints of your company. How the relationship is affected at each touchpoint. How/Where value is realized within the journey.

Customer Journey Map 60

Customer Journey Map B2B B2C Touchpoint 60

Totango

OCTOBER 18, 2023

“It’s really important that customer journey mapping is a cross-functional effort across the organization,” as Kristen Hayer, CEO of The Success League, shared during Totango Live!

Customer Journey Map 101

Customer Journey Map Touchpoint Start-ups Business Growth 101

Customer Bliss

DECEMBER 17, 2015

The customer journey map offers a new starting point for the CX work of the organization. Instead of starting with the silos, you are starting with your customers’ lives. In its simplest form, when used with consistency, the customer journey map provides rigor to understand the priorities in customers’ lives.

Customer Journey Map 40

Customer Journey Map Touchpoint CX Customer Experience 40

Totango

FEBRUARY 23, 2022

Your SaaS customer journey map lays out optimized outcomes that lead to customer renewals, upsells, and referrals. Here, we’ll show you how to create your path to customer success. First, we’ll define what a SaaS customer journey is, break it down into stages, and explain why mapping it out is important.

Customer Journey Map 110

Customer Journey Map Touchpoint Start-ups Social Media 110

Totango

NOVEMBER 10, 2023

As a leader in customer success, who’s your friend in the C-suite? Is the customer journey mapping exercise a worthwhile effort? Who owns the customer community for your organization? 2023, Chris Dishman , Totango’s SVP of Global Customer Success, hosted the lively Hot Takes! We hope so!

Customer Journey Map 97

Customer Journey Map Construction Touchpoint B2B 97

Lumoa

JANUARY 27, 2023

Here’s a step-by-step guide for crafting your customer experience audit checklist. Step 1: Map Out the Customer Journey A customer journey map is helpful in conducting an audit of the customer experience since it allows you to examine every part of that journey.

Customer Journey Map 83

Customer Journey Map Customer Service Customer Experience Touchpoint 83

ClearAction

NOVEMBER 14, 2017

Customer Experience ROI Opportunities on B2B Touchpoints Lynn Hunsaker. Are you accelerating repurchases through your customer experience touch-points with industrial customers? Originally published as an Advisor monthly column on CustomerThink.com as Customer Experience ROI Opportunities in B2B Touchpoints.

Touchpoint 59

Touchpoint B2B Customer Experience Customer Journey Map 59

Execs In The Know

MARCH 4, 2022

Customer interactions don’t happen in a vacuum; your customers interact with your company through myriad channels and at many different stages throughout the buyer’s journey. Definition of Customer Journey Analytics. Customer Journey Mapping vs. Customer Journey Analytics.

Customer Journey Map 98

Customer Journey Map Touchpoint Machine Learning Unstructured Data 98

CX Accelerator

AUGUST 19, 2019

Just as not every touchpoint is equal on a customer journey map (some touchpoints - “Moments of Truth” - have a higher impact on customer perception than others), some metrics will measure things that have a higher impact on customer satisfaction than others.

CX 345

CX Customer Journey Map Touchpoint Customer Satisfaction 345

Experience Investigators

NOVEMBER 30, 2021

Developing CX Personas: The Step Before Journey Mapping. In my work consulting, training, and running workshops , one consistent theme I find is teams are super eager to begin the Customer Journey Mapping process. No single Customer Journey Map is all-encompassing.

Customer Journey Map 133

Customer Journey Map Customer Experience Touchpoint CX 133

Aquire

JULY 6, 2021

The B2B customer journey is a complex matter, packed with a host of different touchpoints that affect customer experience. Understanding that complexity is essential in planning your customer service and marketing strategies. So, how can you analyze your journey and go about improving it in the right way?

B2B 116

B2B Customer Journey Map B2C Touchpoint 116

CX Journey

NOVEMBER 17, 2015

Image courtesy of Alan Tunnicliffe Today's post is a modified version of a post I originally published on Touchpoint Dashboard's blog on June 15, 2015. You’ve got buy-in and commitment … all the right people in your company are on board to map your customers’ journeys.

Customer Journey Map 83

Customer Journey Map Touchpoint Customer Feedback Customer Experience 83

Lumoa

FEBRUARY 9, 2023

Customer Experience Design Customer experience design (CXD) is a customer experience strategy used to create customer experiences that meet customer needs and drive customer loyalty. The journey includes all the touch points and engagements that an individual has with a brand.

Net Promoter Score 178

Net Promoter Score Customer Experience B2C Social Media 178

Win the Customer

DECEMBER 11, 2023

Customer Satisfaction (CSAT) Scores CSAT surveys provide direct feedback on customers’ satisfaction levels regarding specific interactions or experiences. Senior service managers should leverage CSAT scores to pinpoint areas for improvement, guiding initiatives to enhance satisfaction across touchpoints.

Sentiment Analysis 69

Sentiment Analysis Net Promoter Score Predictive Analytics Customer Experience 69

Zendesk

FEBRUARY 10, 2022

What is customer experience optimization? Customer experience optimization is the process of gaining a deep understanding of your customers and enhancing the customer journey across all touchpoints. In short, it’s adopting a customer-centric mentality. Visualize data with customer journey maps.

Customer Experience 98

Customer Experience Unstructured Data Customer Journey Map Net Promoter Score 98

Totango

JULY 11, 2023

Mid-market leader Totango streamlines the customer journey We believe that CS is a cross-functional sport , so as touchpoints with customers become evermore fluid, ensuring consistent communication between your product, marketing, sales, and CS teams is paramount.

Customer Journey Map 82

Customer Journey Map Sports Innovation Touchpoint 82

Totango

MARCH 21, 2023

Get started with customer journey mapping Establishing an effective customer journey map for your business can be a daunting task. By putting the customer at the heart of operations, businesses can unlock growth and success for everyone in play.

Customer Journey Map 80

Customer Journey Map NPS Touchpoint Start-ups 80

Experience Investigators

APRIL 14, 2020

It’s one of the most useful tools you have in your customer experience toolbox at this moment. If you don’t have a journey map, now is a terrific time to create one. Why Journey Maps Matter Now More Than Ever. Customer Journey Maps are a great resource, especially in times of change like these.

Customer Journey Map 136

Customer Journey Map Touchpoint Start-ups Social Media 136

Lumoa

AUGUST 3, 2021

How to transform the experience by looking at customer journeys 1. It’s the journey and not single touchpoints that matter Companies have traditionally looked to improve customer experience by focusing on particular touchpoints, which often creates misleading results.

Customer Experience 103

Customer Experience Customer Journey Map Touchpoint Start-ups 103

CX Accelerator

AUGUST 19, 2019

Just as not every touchpoint is equal on a customer journey map (some touchpoints - “Moments of Truth” - have a higher impact on customer perception than others), some metrics will measure things that have a higher impact on customer satisfaction than others.

CX 182

CX Customer Journey Map Touchpoint VOC 182

CX Accelerator

AUGUST 19, 2019

Just as not every touchpoint is equal on a customer journey map (some touchpoints - “Moments of Truth” - have a higher impact on customer perception than others), some metrics will measure things that have a higher impact on customer satisfaction than others.

CX 182

CX Customer Journey Map Touchpoint VOC 182

Experience Investigators

DECEMBER 15, 2023

What are the ways you can showcase how the employee experience is reflective (OR not) of your aspirational customer experience? Related: Three Employee Experience Touchpoints that Impact Customer Experience Then be honest and authentic about sharing where this might need attention. Share customer journey maps and insights.

CX 110

CX Customer Experience Customer Journey Map Net Promoter Score 110

Zendesk

OCTOBER 20, 2023

If your budget can’t accommodate all these roles, determine what your business needs most—like strategists or customer-facing agents—and make hiring decisions accordingly. Create a customer journey map Customer journey maps help customer success teams identify critical touchpoints in the buyer’s journey.

Net Promoter Score 52

Net Promoter Score Customer Journey Map Touchpoint Sales 52

Kerry Bodine

FEBRUARY 15, 2022

Jobs-To-Be-Done: A Lens To Keep Journeys Customer-Focused. #6: 6: Why You Need To Measure Journeys — Not Just Touchpoints »» As organizations mature, the journey framework becomes integral to how business priorities are defined, measured, and funded. Why You Need To Measure Journeys—Not Just Touchpoints. #5:

Customer Journey Map 48

Customer Journey Map B2B Touchpoint Start-ups 48

Zendesk

OCTOBER 20, 2023

A customer persona includes: Demographics Personal information Needs and pain points Personal goals and motivations Preferred communication channels Before diving into your customer persona, consider data and analytics from your current customers, review prior feedback and surveys, and interview current customer service agents as a starting point.

Customer Service 52

Customer Service Customer Journey Map B2C B2B 52