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5 Examples of Customer Success Marketing for SaaS Teams

Help Scout

Marketing is often focused heavily (or even solely) on generating new leads and customers, but it’s important not to overlook your existing customers when creating your marketing strategies. The emphasis is on both keeping the customer longer and also expanding the relationship.” What is customer success marketing?

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Attention Marketers: Your Campaign Workflow Is NOT A Customer Journey

Kerry Bodine

It’s as if by using this word, organizations believe that they are being customer centric. And Mailchimp is just one of many companies I’ve seen fall victim. In its blog post Using the Customer Journey to Guide Your Campaigns , Mailchimp explains, “People rarely discover a company or product and make a purchase immediately.

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More than just conversations: the next frontier of live chat for sales

Intercom, Inc.

With that in mind, we’ve redesigned our Messenger so that it’s easier than ever before for customers to take action in the messenger. Now comes the tricky part: how can you make sure that the meetings you’ve booked are with the right kind of customers, the people who are truly interested in buying rather than those just kicking the tyres?

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Attention Marketers: Your Campaign Workflow Is NOT A Customer Journey

Kerry Bodine

It’s as if by using this word, organizations believe that they are being customer centric. And Mailchimp is just one of many companies I’ve seen fall victim. In its blog post Using the Customer Journey to Guide Your Campaigns , Mailchimp explains, “People rarely discover a company or product and make a purchase immediately.

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Customer analytics 101: How to make the most of your data

Zendesk

Companies are increasingly prioritizing the collection of customer data. According to the Zendesk Customer Experience Trends Report , business leaders increased their investment in customer data management by a whopping 92 percent amid the COVID-19 crisis. But capturing customer data alone isn’t enough.

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Email Marketing: The Value of Getting Permission

SugarCRM

As marketing professionals, we’re constantly on the quest for the ultimate results: high open and click rates, plus increased customer engagement. These actions are key to maintaining powerful connections with customers. Most marketing platforms (including Mailchimp) offer a simple, one-click unsubscribe process.

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Built for you: Deeper insights, stronger customer engagement, integrations, and more

Intercom, Inc.

We stay in close conversation with our customers so we can find new ways to make Intercom even better for you and your teams. All of these improvements come directly from feedback from you, our customers, so we can help you to support and engage your customers like never before. Customer feedback: Hello! Best of all?