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5 Keys to Customer Experience for the Future

ClearAction

Here are 5 words representing successful customer experience management (CXM) in the future: 1) Context. Why it's key to future success: This viewpoint is powerful in shifting from our current collective mindset of CXM as something that customer-facing staff takes care of. Let's learn from the latter. 2) Outside-In.

CXM 105
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B2B Customer Experience Governance

ClearAction

Predictive analytics managers are collecting customer data and creating algorithms for real-time and what-if scenario right-sizing of information, offers, and solutions. R&D managers may be collaborating with customers to co-design and co-innovate solutions. Silo Focus for B2B CXM Governance 2.

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State of Business-to-Business Customer Experience Management

ClearAction

How relevant are the trendiest customer experience management (CXM) practices in business-to-business (B2B) companies? In our four-year study of B2B CXM , 91% of participating firms said they sell B2B products and services through a dedicated sales force 1 , with a typical sales cycle ranging from three to twelve months.

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Building a better Social Suite: 12 features that fuel your enterprise-wide social media strategy

Sprinklr

But, social suites that combine a strong social media strategy with a unified customer experience management (Unified-CXM) platform can more effectively drive the value of your social engagement to every corner of your enterprise. Share insights internally and externally to fuel collaboration and innovation across your enterprise.