ClearAction

MARCH 24, 2017

Value Chain Solution to VoC ROI Lynn Hunsaker. Voice-of-the-customer (VoC) ROI can be elusive unless you’re adamantly driving customer experience transformation. The key to VoC maturity and ROI is not sophistication or breadth of market research. See the Applied Materials example: Strategic Action on B2B VoC ).

VOC 48

VOC Close the Loop CXM Voice of the Customer 48

ClearAction

OCTOBER 25, 2022

Great news: it is less expensive than what you are doing now in CXM. Your organization’s scores reveal your customer experience maturity: Mobilize CXM, Operationalize CXM, Align CXM, Embed CXM. Apply: how managers apply CX insights indicates your Align CXM and Embed CXM maturity levels.

CXM 71

CXM CX Sports Customer Experience Management 71

ECXO

MARCH 15, 2024

The sixth sin is a failure to innovate. Businesses that remain stationary, refusing to adapt and innovate, risk being left behind. Falling behind competition: Failure to innovate can make a business seem outdated, leading to a loss of customers to more innovative competitors.

Customer Experience 83

Customer Experience Net Promoter Score VOC Innovation 83

Lumoa

MAY 5, 2022

CXM (Customer Experience Management) focuses on using strategic methods for influencing the customer experience positively. Innovation and development happen best through people who bring different skills and perspectives to the same room. Improved customer experience starts with the customer’s perspective.

Customer Experience 110

Customer Experience Artificial Intelligence CXM E-commerce 110

ClearAction

SEPTEMBER 28, 2015

Here are 5 words representing successful customer experience management (CXM) in the future: 1) Context. Why it's key to future success: This viewpoint is powerful in shifting from our current collective mindset of CXM as something that customer-facing staff takes care of. Let's learn from the latter. 2) Outside-In.

CXM 105

CXM Customer Experience VOC Customer Experience Management 105

ClearAction

MARCH 23, 2015

It's not as exciting and it's harder to wrap your mind around than customer engagement and VoC (voice-of-the-customer) and CX (customer experience) technologies. Here are 3 keys to getting it right: CXM infrastructure, CX champions, and CX momentum. Just what is it, anyway?

Government 86

Government Customer Experience CXM VOC 86

ClearAction

NOVEMBER 3, 2015

VoC action plan progress. VoC action plan progress. Voc action. Focusing on the customers' goals can make a huge difference in what we can achieve through CXM. Second, it is the key to being more innovative, and more successful in launches. Skin-Deep Outside-In. True Outside-In. how the customer is doing.

Customer Experience 101

Customer Experience VOC CXM Customer Experience Management 101