10 questions to ask when starting a B2B CX program
Qualtrics
AUGUST 22, 2019
How do I deliver a great business-to-business (B2B) customer experience (CX)? This is a question we increasingly hear leaders from B2B organizations asking. By 2020, Accenture Interactive predicts digital CX will be the main differentiator for B2B companies. CX in B2B is a different ball game than B2C.
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