Stop Confusing Free Trials and Onboarding (It’s Costing You Customers)
SixteenVentures
DECEMBER 12, 2022
Prospective customers use Free Trials as an opportunity to see if your product is right for them before they buy. If you confuse Free Trials and Customer Onboarding, you’ll try to engage prospects as if they’re already customers, resulting in poor engagement and lower conversion from free to paid.
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