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How to get back-of-house employees to be customer-focused

Inside Customer Service

Researchers at the University of Michigan found that fundraisers increased alumni donations by 171 percent after they met with a scholarship recipient. BOH employees typically work behind the scenes to serve customers, but don't often have direct customer contact.

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Customer Growth Game Changer: Totango Breaking Records and Rewriting the Rules for Customer Success

Totango

As a little-known, sixth-round draft pick out of the University of Michigan, it’s safe to say no one expected much out of Brady in the NFL. For industries like retail and hospitality, customers couldn’t shop in stores, dine in restaurants or attend major events anymore, so they had to quickly shift to accommodate these new needs.

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Exciting New Trend: Companies Do Listen To You!

Beyond Philosophy

When Centerplate, a hospitality company that serves stadiums and ballparks nationwide began looking at data on ballpark attendees , it found that season ticket holders might only go to 17 games out of more than 80 on the schedule. The companies in charge of the food concessions started paying attention to what game goers want.

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Aligning the Organization Around the Customer with Customer Rooms

CX Journey

Other than The Irvine Company , customer rooms are being used by companies like Blue Cross Blue Shield of Michigan , Cigna , Prime Therapeutics , TD Ameritrade, St. Jude’s Children’s Hospitals, and Bombardier Aircraft. If you can't get everyone out into the field to experience what customers experience, bring the experience to them.

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Building resilience in healthcare workers

Qualtrics

In a statewide study in Michigan, Duke’s researchers found that around 26% of an individual’s risk of burnout could be predicted by looking at burnout rates among their colleagues. The coronavirus pandemic has made huge demands on employees in all sectors, as the global event and its ramifications change and disrupt every aspect of life.