CDP Overview: How We Got Here, Where We're Going, and What Could Get in the Way
Customer Experience Matrix
APRIL 26, 2024
It took the big martech vendors including Salesforce and Adobe several years to accept that. That used to be more or less impossible at scale, because finding, reading, and integrating masses of external data took too long. The reason is that building profiles on demand by assembling data in real time just takes too long.
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