Remove marketplace b2b-customer-experience-program
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From marketplace to SaaS business: How Udemy acquired 80% of the Fortune 100

Intercom, Inc.

. “The shift from serving just consumers to serving consumers and companies is a massive one” For Udemy, investing in a B2B arm seemed too obvious, and too good, an opportunity to ignore. What started off as little more than an experiment has paid dividends. In 2019 research firm IDC found them to deliver 869% ROI (??)

B2B 243
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G2’s CMO Amanda Malko on the latest trends in software buying

Intercom, Inc.

The process of purchasing software is increasingly complex – the choices for products and services are endless, and customers have a harder time parsing which companies to trust and which product will better cater to their needs. Customers are looking more and more to their peers before considering a purchase.

B2B 118
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7 Things to Remember on the Customer Experience Journey

Beyond Philosophy

I complain a lot about companies that get Customer Experience wrong. Today, I am going to take another angle and explore how one company has taken on the Customer Experience journey and gets it right. RICOH Canada has done some incredible work in improving Customer Experience. The RICOH Canada Backstory.

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Eventbrite’s Brian Rothenberg on growing a marketplace

Intercom, Inc.

Going back a bit, Brian was a co-founder at SkillSlate, a local services marketplaces similar to Thumbtack. I hosted Brian on our podcast to learn why a company’s mission and growth are inexplicably linked, how he built momentum for Eventbrite’s growth team in its earliest days, the nuances of growth for marketplaces, and more.

Start-ups 189
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Customer Experience Strategy: Paradigm Shift!

InteractionMetrics

Companies seem inordinately invested in their customer experience (CX) strategy. They send surveys, analyze touchpoints, and build out customer personas. But an alarming paradox has emerged: Customers are more dissatisfied than ever. If you misunderstand the customer experience, any strategy to improve it will fall short.

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Creating Customer Personas: Solutions to 4 Common Challenges

Experience Investigators

Creating customer personas is an important part of any customer journey mapping exercise or really any customer experience management program. What is a Customer Persona? What is a Customer Persona? A customer persona is a visualization of a representation of your customer.

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The future of customer experience: How B2B companies are building an ‘Offer You Can’t Refuse’

Steven Van Belleghem

And yet, according to that same McKinsey, the benefits of a fantastic customer experience for B2B companies are high: “In our experience, customer-experience leaders in B2B settings have on average higher margins than their competitors. Offering the ultimate convenience. Kabbage – 5,000 times faster.

B2B 98