From marketplace to SaaS business: How Udemy acquired 80% of the Fortune 100
Intercom, Inc.
FEBRUARY 6, 2020
. “The shift from serving just consumers to serving consumers and companies is a massive one” For Udemy, investing in a B2B arm seemed too obvious, and too good, an opportunity to ignore. What started off as little more than an experiment has paid dividends. In 2019 research firm IDC found them to deliver 869% ROI (??)
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