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How pricing strategy helps shape your entire business model

Intercom, Inc.

Can one person buy via a credit card or will multiple stakeholders need to be involved? Determining where you are on the spectrum leads to the sort of customers you plan to target, your route to market and the most effective sales process. You’ll want to support a “buy now” option ensuring you can capture credit cards on the site.

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Intercom on Product: The dawn of a new decade

Intercom, Inc.

“Should Superhuman have wild breakthrough success, it will potentially be the best case study of the ROI of software product design that we’ve seen in decades” Des: For sure. What sort of email client could possibly be worth that?” I think that’s starting to catch on, which is good. What do you think Paul?

Start-ups 118
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Andrew Chen on finding the “fresh powder” in growth

Intercom, Inc.

The homepage is sort of what the company thinks it should be, but people often experience new products through some kind of a side door – like an invite or a shared folder. Andrew: I started on the driver side of the business, and as everyone knows about marketplaces, the supply side is often the trickiest, hardest side.

Start-ups 224
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Flow’s Daniel Scrivner on the brave new world of asynchronous productivity tools

Intercom, Inc.

We caught up for a chat that ranged from how to stand out in a crowded marketplace to why it’s a bad idea to judge your product’s success simply based on how much time people are spending in it. Here are five quick takeaways: Thanks to a decreasing barrier to entry, we’re witnessing an extremely crowded marketplace. Short on time?

Start-ups 199