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10 brands that have built awesome experiences in the metaverse

Steven Van Belleghem

And prior to that, it had filed several new trademarks that indicate its intent to sell virtual Nike-branded sneakers and apparel. It’s fascinating to see that it is not just investing in selling digital versions of its branded sneakers apparel in various metaverse spaces, but it is also building bridges with their physical offering.

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Reflecting on the Starbucks Situation: Check Your Bias at the Door

Customer Bliss

In light of the recent Starbucks incident that occurred in Philadelphia, when a store manager called the police on two black men for trespassing , I thought it relevant and important to talk about unconscious bias, and its impact on customer and employee experiences. Earn Customer Respect, by Respecting Them First.

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Deep Dive into Global D2C Brands: 5 Brands Making A Difference

MattsenKumar

The practice of manufacturers selling directly to customers is gaining popularity. With decreasing dependence on marketplaces, D2C sites are now taking center stage. A study suggests , 55% of users prefer buying it directly from the brand rather than marketplaces. What is A D2C Brand? Pic Courtesy : boston magazine.

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Five XM practices for accelerating your digital transformation

Qualtrics

Adobe pivoted to a 100% Digital Summit, in their words “the digital experience conference has gone digital”, Google Cloud Next ‘20 transitioned to Digital Connect, turning a once paid-for, three-day conference into a “free, global, digital-first, multi-day event that would leverage content prepared for Next ‘20. Remote healthcare.

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