Transforming MR and Insights teams into active participants in Customer Experience processes.
Futurelab
DECEMBER 27, 2023
Customer data has transitioned from a scarce commodity to an overwhelming flood of information. And the need for faster customer action is growing as well. Thus, the CEOs start turning to their data-savvy employees with a new directive: “We need to improve our Customer Experience, and you seem to know what the customers want.”
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