How the media industry is creating an ‘Offer You Can’t Refuse’
Steven Van Belleghem
OCTOBER 29, 2020
Though there are of course many digital endeavors that media industry players have already made to ensure that the ‘audience journey’ becomes smoother and more frictionless, I see two extremely important trends surfacing that will disrupt the more traditional players if they do not get on board: extreme personalization and centralization.
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