Fred Reichheld says 95% of all VOC Programmes are set up incorrectly – is yours?
Futurelab
APRIL 4, 2023
As those who follow me know, I am quite passionate about Voice of the Customer (VOC) Programmes being set up correctly to drive action, engagement and ROI. As the headline says, the majority of all VOC programmes are conceived and implemented in such a way that they don’t deliver the ROI they could (and should). Watch this space.
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