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Valuable insights at the right time: Determining the ideal level of design fidelity for user testing

Intercom, Inc.

At Intercom, one of our product development principles is think big, start small, learn fast. One of the ways we learn fast is by carrying out evaluative research to build confidence in the product design direction we’re pursuing. Testing system design: Can users form a ‘good enough’ understanding of this system?

Start-ups 104
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Designing Series: How we built our customer messaging orchestration tool

Intercom, Inc.

When describing the process of creating their campaigns, many customers mentioned that they start by planning out their orchestration visually in digital tools or on a physical whiteboard. Our third direction was to take that visual builder concept, but bring it up a notch by providing more flexibility, while still maintaining the structure.

Start-ups 232
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The Power of Beta Testing: Collecting Pre-Launch Customer Feedback

SurveySensum

In today’s fast-paced world of product development, launching a new product or service can be a make-or-break moment for a business. To increase the chances of success, companies must harness the power of beta testing to collect pre-launch customer feedback. What is Beta Testing and Why is it Important?

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UX Metrics: Who, What, When, Where, and Why?

Futurelab

User experience and customer experience are cut from the same stone but have clear differences, not the least of which: who and what UX focuses on and how its measured. User experience existed before Don’s definition, and many others have defined it a bit differently since. I originally wrote today’s post for GetFeedback.

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5 Ways to Use Customer Feedback for Product Innovation

SurveySensum

Ever wondered which businesses need feedback to make their products better? – Well, all of them. When customers give direct and honest feedback, it helps a lot in making products better. But the real magic happens when we turn this product feedback into practical steps for innovation.

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Reinventing our wheel: The vision behind Intercom’s new Messenger

Intercom, Inc.

At Intercom, we’ve reinvented different parts of our product many times over the years – most recently, our Messenger. This evolution always starts with one thing: a clear product vision. All products follow the same life cycle: development, growth, maturity, decline. Great companies reinvent products before reaching decline.

Start-ups 118
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How to Anticipate and Address the Unintended Consequences of CX Transformation

Execs In The Know

And if customer experience (CX) transformation is your odyssey, it would serve you well to remember that the journey, if not carefully navigated, can be fraught with tunnel-visioned Cyclops, time-eating Lotus Eaters, and the seductive Siren calls of newly hyped technologies. Consider the employee experience.