The Customer’s Dilemma: Acquisition vs. Retention
Futurelab
MAY 2, 2022
In last week’s post , I wrote about the acquisition versus retention “dilemma” from the marketer’s perspective. In the end, it takes some pressure off marketers during the Buy stage! Outcomes: what it means for customers if marketers focus on retention first Retention is about more than discounts and loyalty programs.
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