Steven Van Belleghem

MARCH 27, 2023

Within 6 weeks of the launch of the company’s first four products, Glossier had $8.4 For Weiss, this wasn’t just a clever marketing strategy, though, she and her company genuinely are truly ultra-focused on their community, even if that makes it harder to build a more traditional long-term strategy.

CX 120

CX Social Media Customer Relationship Customer Feedback 120

Totango

MARCH 8, 2022

Getting involved in the best customer success communities can give you access to the resources you need to take your CS team to new levels of performance. Here’s our guide to the top customer success communities in 2022 and what they have to offer. What Is a Customer Success Community?

Social Media 115

Social Media B2B Customer Loyalty Start-ups 115

Beyond Philosophy

OCTOBER 26, 2023

They began marking their product so people knew where the tea came from. This instance of “branding” was a first in product development. In the early days of branding, companies would mark a product to indicate that it came from them, like how ranchers do with cattle. Brands should be strong on at least one of those.

Social Media 88

Social Media Sports Start-ups Management Consulting 88

Experience Investigators

NOVEMBER 7, 2023

The answer and best strategies are backed by science and decades of social behavior. Customers need to gain a clear value from your product or service, believe your brand is an authority in your space, and trust you with their time, money, and data. Are there customer feedback insights or reviews that express product quality concerns?

Customer Retention 98

Customer Retention Social Media Customer Loyalty Start-ups 98

Win the Customer

JUNE 13, 2023

Building Trust and Credibility The Bandwagon Effect thrives on the principle of social proof. When customers see that others have already chosen a product or service, it creates an inherent sense of trust. Fostering a Sense of Community Humans are social creatures by nature, and we yearn to be part of something larger than ourselves.

Customer Experience 52

Customer Experience Social Media Innovation Customer Loyalty 52

Beyond Philosophy

APRIL 13, 2023

FOMO, or fear of missing out, is a powerful marketing tool. In addition to being the subject of several research projects in psychology, it’s also a powerful marketing tool—if you know how to leverage it. Part of the reason FOMO has become a part of our vocabulary is because of social media.

Social Media 78

Social Media Sports Gaming Education 78

Fonolo

JULY 5, 2023

In the age of social media backlash and call-out culture, how your customers feel about your brand is key to your success. These are typically generational trends caused by new technology or information about a product. The best employees don’t push random, irrelevant products. Customer perception has never mattered more.

Social Media 104

Social Media Sports Customer Satisfaction Net Promoter Score 104

Intercom, Inc.

MAY 7, 2019

There’s a stat that should strike fear in the heart of every marketer, but particularly those involved in publishing content. For content marketers, that’s a staggering amount of digital noise that you’re struggling to break through to be heard. There’s a reason that SEO-optimized content rarely performs well on social.

Social Media 222

Social Media B2C Start-ups B2B 222

Sprinklr

OCTOBER 20, 2021

When you think about your brand’s social media strategy, what comes to mind? Is it about listening to what your customers are saying about your brand on social media? Social media is now ubiquitous to the customer experience. Social suites platforms are designed just for this purpose.

Social Media 85

Social Media Unstructured Data CXM Social Listening 85

Hodusoft

MARCH 22, 2024

Leading this charge is HoduSoft, a prominent name in unified communication solutions, all set to showcase its HoduCC omnichannel CX solutions at Enterprise Connect 2024, scheduled from March 25 to 28, 2024, at Gaylord Palms, Orlando, Florida. With booth no. And amidst it all, HoduSoft aims to shine bright as an exhibitor.

Omnichannel 52

Omnichannel CX Sentiment Analysis Contact Center 52

SurveySensum

JANUARY 26, 2024

Intrigued, she navigated the website and product and finally placed the order. Understanding how customers become aware of your brand, products, and services is crucial for laying a solid groundwork for their journey. Key Touchpoints : Social media ad showcasing the app’s features.

Social Media 52

Social Media Touchpoint Start-ups Customer Feedback 52

Inside Customer Service

DECEMBER 2, 2021

Some companies have marketing roles with the word "evangelist" in the job title. Their job is to get the word out about a company's products and services. You might find them in sales, marketing, customer service, operations, or even finance. Employees at Slack become customer advocates by using the product every day.

Retail 260

Retail Social Media Finance Sales 260

Execs In The Know

FEBRUARY 17, 2023

Social media has been around for almost two decades, with 75% of the world’s population ( ages 13+) now actively engaged in an ever-evolving online community of networks and algorithms. But being present and responsive is no longer enough to meet the demands of the modern social consumer.

Social Media 52

Social Media Artificial Intelligence AI Retail 52

Zendesk

JUNE 1, 2022

The results and insights gained from marketing and sales communications should inform support interactions and vice versa. CCM is a process that helps companies understand how their communication strategies are being perceived so they can adjust accordingly and coordinate better customer interactions. Communities.

Social Media 98

Social Media Omnichannel Touchpoint Artificial Intelligence 98

ECXO

DECEMBER 26, 2023

Using Behavioural Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses by Nancy Harhut. Increase engagement, response rates and the ROI of marketing initiatives with this step-by-step guide to harnessing hardwired consumer behaviour and instinctive responses. Here is the link.

CX 52

CX Social Media Sports Customer Service 52

Zendesk

MARCH 31, 2021

It includes: insights, opinions, reactions, preferences, and complaints about the company’s products or services. When used well, a strong customer feedback loop can: Improve products or services. Social media posts. Or, it can be indirect , such as a comment on social media that wasn’t addressed to the company.

Customer Feedback 95

Customer Feedback VOC Social Media Net Promoter Score 95

Execs In The Know

MARCH 9, 2023

We’re back from an exciting, action-packed three days at Customer Response Summit (CRS) in Austin, TX, where we were Creating Moments That Matter with the Execs In The Know community. The Imminent Chatbot Transformation: A New Era to Succeed a Disappointing History Why do most chatbots disappoint? A big topic of discussion?

Social Media 97

Social Media Contact Center Hospitality Hospitality 97

CommBox

JANUARY 4, 2022

Of course, this will involve tons of market research and actually communicating with the consumers you want to target. Build a Community for Your Shoppers. Since humans have walked the earth, being in a community is one of our deepest needs. Today, most people spend a substantial amount of time on social media.

Customer Experience 105

Customer Experience Social Media Entertainment Sales 105

Zendesk

JANUARY 5, 2022

Cold leads have never connected with your company or shown interest in your product or service. Warm leads know about your company and have expressed some level of interest, perhaps by visiting your website or commenting on a social media post. Establish a strategic social media presence. Create original research.

Sales 105

Sales Outlook Social Media B2B 105

Zendesk

JUNE 21, 2023

Sometimes, the best way to market your company is through the very people who use your products or services. Brand advocacy can be a very effective tool for businesses looking to get the word out and expand market reach. It can also help build your brand and positively affect marketing efforts.

Social Media 52

Social Media Net Promoter Score Education Construction 52

Totango

SEPTEMBER 20, 2022

Customer enablement empowers customers by giving them the resources they need to use your product successfully. Customer enablement is a customer success strategy that provides customers with the resources they need to achieve the desired results from using your product. What Is Customer Enablement In Business?

B2B 82

B2B Net Promoter Score Education Social Media 82

Aquire

JANUARY 18, 2022

A brick-and-mortar store is an attractive option for many retailers, providing an opportunity to establish a presence in local communities while adding another sales channel into the mix. Live chat , video calling , and even social media engagement can allow sales associates to guide shoppers through the buying process.

Omnichannel 98

Omnichannel Social Media Retail Sales 98

SurveySensum

JULY 26, 2023

Nike then uses this data to offer personalized product recommendations, exclusive offers, and early access to new releases. This level of customization goes beyond just preferences and lets customers create truly unique products that resonate with their individual styles.

Customer Retention 52

Customer Retention Retail Social Media E-commerce 52

SugarCRM

APRIL 23, 2024

Jill is a trailblazer in social selling and digital sales transformation, renowned for her dynamic approach to reshaping the role of sales and companies around the world. Where are they influenced in various communities that they might be a member of? You have to have a tech stack that can support this new go-to-market motion.

B2B 29

B2B Sales Innovation Social Media 29

Beyond Philosophy

SEPTEMBER 7, 2015

Social Media can level the playing field. Even solo entrepreneurial businesses can create a global presence using social media. Another benefit to social media is cost. You don’t need to hire a media company to buy airtime on radio and television. It’s a powerful way to engage with your community.

Social Media 166

Social Media Engineering Customer Service CX 166

Intercom, Inc.

AUGUST 20, 2020

Both her book Resonate: For Anyone Who Wants to Build an Audience and her documentary short Attention for Sale offer insights into how we are changed by ubiquitous technology, both individually and collectively – social media has transformed how we engage with one another, and that widespread, constant engagement is harming our focus.

Technology 243

Technology Technology Social Media Start-ups 243

Steven Van Belleghem

DECEMBER 14, 2021

So, NFTs can be art, video, music, or animations that customers can purchase to access perks, join communities, or resell the asset. Jeremiah, too, sees marketers increasingly adopt NFT technology to connect to their customers to drive engagement and loyalty. So what’s the difference with the former social media era (Web 2.0)

CX 104

CX Entertainment Gaming Social Media 104

SurveySensum

JUNE 29, 2023

A company, despite investing heavily in marketing and advertising, struggles to retain its customer base and faces a decline in sales. – Techcrunch As a marketing expert, your goal is not just to attract customers but also to keep them satisfied and loyal. Sound familiar? Don’t know?

Customer Satisfaction 52

Customer Satisfaction Social Media Customer Relationship Customer Retention 52

Fonolo

AUGUST 11, 2020

Everything and anything from your products to brand voice and color will impact how customers feel about your business. Social cues. This covers everything from the quality of service they receive to the value that they feel that they get from your product or service. Social cues are almost as important. Social Media.

Social Media 87

Social Media Sports Sales CX 87

SurveySensum

SEPTEMBER 6, 2023

I started by reading reviews, seeking advice from friends, and checking social media. In such a situation, you might have opted for a different brand, potentially missing out on a fantastic product and exceptional customer service, right? Promoters are satisfied and loyal customers who genuinely like your product or service.

NPS 52

NPS Social Media Net Promoter Score Customer Loyalty 52

Sprinklr

OCTOBER 13, 2021

And while there are challenges to building your multilocation marketing strategy, there are also significant rewards: increased revenue, deeper engagement with customers, and a scalable, on-brand strategy. Multilocation marketing strategies can vary widely from brand to brand, but there are a few things they all have in common.

Social Media 101

Social Media CXM Social Listening Compliance 101

SugarCRM

APRIL 23, 2024

Jill is a trailblazer in social selling and digital sales transformation, renowned for her dynamic approach to reshaping the role of sales and companies around the world. Where are they influenced in various communities that they might be a member of? You have to have a tech stack that can support this new go-to-market motion.

B2B 26

B2B Sales Innovation Social Media 26

Zendesk

FEBRUARY 17, 2022

Research shows that lead magnets are incredibly effective lead generation tools: 50 percent of marketers experience higher conversion rates when they use lead magnets. Make sure it’s easy for people to spread the word: Link to your lead magnet from a social media ad that followers can share. The reason? Free consultation.

Social Media 98

Social Media Engineering Customer Acquisition Start-ups 98

Zendesk

JUNE 3, 2021

. . . Social media isn’t just the tool of teens—over the past year, it has quickly become one of the fastest-growing channels for customer support, with tickets up 181 percent since the start of the pandemic. Now, more than ever, customers are looking to connect with brands on their favorite social media platforms.

Social Media 98

Social Media Social Listening Start-ups Omnichannel 98

Steven Van Belleghem

FEBRUARY 23, 2022

Though that concept may be more complex than it first seems – timing is everything and sometimes being too soon can be a disadvantage too – I believe that in this case it will pay off to start experimenting with CX and marketing in the metaverse. Going beyond the product. Use all of its possibilities. In July 2020, 45.8

Gaming 130

Gaming Start-ups Sports Social Media 130

CSAT.AI

MARCH 1, 2023

Businesses must decide to be agile , adapting their processes, products, or services as needed. Additionally, social media platforms are valuable for engaging with Gen Z customers and providing them with real-time feedback about their products or services. It also means being responsive to new customer needs or requests.

CX 68

CX Social Media Sentiment Analysis Technology 68

Shep Hyken

AUGUST 20, 2021

Rather than spending a ton of money on marketing to try to land new buyers, if you are able to secure loyal, lifelong customers, their repeat business will continually grow your profits. discount for the next time they want to purchase one of your products or services.? . Set the Customer Expectations at Each Step of the Journey.

Social Media 141

Social Media Customer Expectations B2B Customer Loyalty 141