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Three ways to help your employees become brand evangelists

Inside Customer Service

Their job is to get the word out about a company's products and services. Brittany Hodak, an expert on helping brands create superfans, offers this definition of a brand evangelist on her blog : A brand evangelist is a customer who is so passionate about your brand, product, service, or business that they advocate on your behalf.

Retail 260
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Privacy in the Age of Personalization: Striking the Right Balance

Beyond Philosophy

They have a feature called Spotify Wrapped, which reveals your listening behavior for the past year. I like both features a lot and neither feels creepy. When you don’t pay for a product or service, you should know that you are the product or service. He recommends looking at your spam emails.

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What is first contact resolution (FCR)?

Intercom, Inc.

First contact resolution (FCR) is a metric that measures how often your customers’ queries are resolved after their first call, email, text, or chat session with your company’s support team(s). That number could fluctuate wildly, though, depending on your product or service. . Ensure there are multiple paths to resolution.

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Intercom’s product principles: How connected, modular systems help us to focus on important decisions

Intercom, Inc.

This is the second post in a series exploring our product principles. Our Chief Product Officer Paul Adams introduced me to the idea of creating systems, not destinations. For example, here’s a system design diagram that we used to design our Articles product. Increase efficiency with modular system.

Start-ups 186
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Features, Bugs, Insights and the Art of Solving Customer Problems

Customer Service Life

It’s not until they are slowly beaten down by product limitations, silly policies, and unapproachable leaders that they resort to the dreaded “no.” As much as I’d love to wave my hand to implement new features on the spot, it’s not always possible. Customer service professionals are hired and wired to find solutions for customers.

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Inside sales vs. outside sales: What are the key differences?

Zendesk

Buyers are just a few clicks away from purchasing a product from a small business on the other side of the globe. No longer are they just selling products or services—they’re building relationships and selling a great customer experience. Selling to enterprise companies involves interactions with multiple decision-makers.

Sales 52
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Ecommerce Marketing Tips to Increase Sales and Grow Your Business

Aquire

Be wary of slow-selling items. Products that are slow to shift cut down the cash flow and decelerate a business’s development. Providing these discounts helps you sell out and attract new customers at the same time. This increases your contacts list, which is great for email marketing, and in the end helps boost sales.

Sales 122