Remove sell features sales-funnel-software
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The ultimate sales glossary: 100 sales terms to know

Zendesk

If you’ve ever taken sales training of any kind, you know that mastering sales vocabulary is shockingly difficult. Many sales terms sound interchangeable when, in fact, they mean drastically different things. That’s why we compiled a list of the 100 most useful sales terms every salesperson needs to know. Sales job terms.

Sales 98
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What is the buyer’s journey? Definition, stages, and examples

Zendesk

And if you wait to interact with them until the end of their decision-making process, you’re missing out on profitable sales opportunities. Essentially, it’s what a sales funnel looks like from a prospect’s perspective. This allows your sales reps to be more intentional about what actions they’re taking and when.

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Bought-in and paid for: how Atlassian bridge the gap from freemium to enterprise sales

Intercom, Inc.

Many businesses struggle to strike a balance between freemium’s light-touch customer engagement with the more involved enterprise sales process. For every company that’s executing the freemium model successfully, there are hundreds more that struggle and the tension it can create between sales, marketing, and product teams.

Sales 205
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Building a sales team in a high-growth environment

Intercom, Inc.

Getting the team right is one of the hardest parts of scaling sales. But no sales team can afford to grow without intention. While building a sales team, we’ve focused a lot on our sales culture. Here’s how we went about growing a sales team that is both world class and culture-additive.

Sales 160
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MQLs: Understand them to boost your bottom line

Zendesk

So, if your team doesn’t understand what a marketing qualified lead (MQL) is and how it fits into the sales pipeline, they’ll likely miss opportunities to nurture high-value leads. These resources will help your team move MQLs through the sales pipeline as they gain more knowledge about your products or services.

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What is a sales funnel? The ultimate guide

Zendesk

The concept of a “sales funnel” is a little misleading. After all, a real funnel is designed to catch and pour out every ounce of liquid you put into it. But not every lead that enters the top of your sales funnel will come out the other end as a customer—there’s bound to be some pretty significant spillage along the way.

Sales 86
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Customer acquisition cost (CAC): How to calculate and improve it

Zendesk

McKinsey & Company reports that the shift to digital sales led to 30 percent higher acquisition efficiency for businesses. CAC definition: The amount of money an organization spends on advertising and sales initiatives to convert a lead into a customer. What is customer acquisition cost (CAC)? 150,000 + 100,000)] / 300 = 833.