Remove solutions influencer-marketing
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Do You Really Understand Your Customer’s Hidden Motivation? Here’s How to Do This…

Beyond Philosophy

Customer emotions heavily influence experiences and motivate actions, yet these motivations are often hidden, even from the customers. This episode explores why understanding customer motivations is essential for effective marketing and product design. Organizations must uncover these hidden motivations to serve their customers better.

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How to Power up Your B2C Marketing Strategies with Surprising B2B Secrets

C3Centricity

As has been claimed for decades, there are differences between B2C marketing strategies and those of business-to-business (B2B). As companies strive to navigate the complexities of their respective markets, the learnings one can gain from examining the nuances of both B2B and B2C marketing become self-evident.

B2C 90
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13 Influencer Marketing Tactics for eCommerce Brands: Unleashing the Power of Digital Influence

Customer Think

The solution lies in influencer marketing – that is revolutionizing the way eCommerce brands connect with their audience. Influencer marketing leverages social media […] With countless brands vying for their attention, how can you stand out from the crowd and make a lasting impression?

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CX4Now: CX and Contact Center Trends to Watch, According to These Influencers

Fonolo

We asked nine influencers and leaders in the CX and contact center spaces to weigh in on the biggest trends for 2023. Agent Empowerment The evolving role of the agent in the contact center was one key trend many of our influencers are watching. There’s so much industry news out there – where should you focus your attention?

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DMG Consulting Releases 2024 Workforce Management for the Enterprise in the Digital Era Report

DMG Consulting

The pace of innovation in the WFM market is rapid and picking up momentum as this IT sector’s size and opportunity grows. The Workforce Management for the Enterprise in the Digital Era report provides an in-depth analysis of the contact center WFM market, the competitive landscape, vendors, product suites, technology, and innovation.

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What is Customer Journey Analytics?

Execs In The Know

Enter customer journey analytics: a solution that eliminates data silos and combines otherwise segmented data to empower marketers to improve the customer experience throughout the entire customer journey, from end to end. Alternatively, marketers could optimize the path to purchase by driving more leads to those key touchpoints.

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How Web3 will force brands to redefine value for customers

Steven Van Belleghem

I believe that this will trigger major changes in the way companies sell their offering or how they organize their marketing. They will need to search for concrete solutions and contributions that will allow their company to make a truly tangible impact. Or if they can’t. These could be some cases: More personal value through data.