ClearAction

DECEMBER 14, 2017

Value creation is the ultimate measure of success in business: value to customers, shareholders, alliances, employees, and the community at-large. This applies not only to messaging, but also to your strategic plans, tactical plans, process designs, people, tools, performance measurement – really, everything that Marketing does.

Government 78

Government Technology Technology Start-ups 78

ClearAction

NOVEMBER 5, 2017

In fact, instead of starting off your customer experience strategic planning with voice-of-the-customer targets and methodologies, you’ll gain more value by starting off with defining what’s needed from every part of your company to consistently deliver your brand promise. This is your blueprint for customer-centric culture.

Customer Experience 69

Customer Experience Net Promoter Score VOC Finance 69

ClearAction

DECEMBER 14, 2017

Internal branding — internal understanding by each employee, supplier, and alliance partner of their specific impact on external customer experience. Net promoter score (NPS) — a way of summarizing voice of the customer: percent who would recommend a brand minus percent who would not.

CRM 66

CRM Non-Profits CEM Net Promoter Score 66

ClearAction

DECEMBER 14, 2017

Internal branding — internal understanding by each employee, supplier, and alliance partner of their specific impact on external customer experience. Net promoter score (NPS) — a way of summarizing voice of the customer: percent who would recommend a brand minus percent who would not.

CRM 59

CRM Non-Profits CEM Net Promoter Score 59

ClearAction

NOVEMBER 26, 2017

Failure to lay a strategic foundation for growth can cripple a company as it attempts to scale. We recommend focusing on MO that aligns directly to your marketing and enterprise strategic objectives. But then, many companies tend to overly focus on speed and “doing” in the name of agility (and at the expense of strategy).

Technology 54

Technology Technology Start-ups Sales 54

ClearAction

MARCH 23, 2015

Set standards of performance and determine how you will balance strategic and tactical needs of CX management oversight. Don't forget about those you rely upon: suppliers, alliance partners, channel partners, distributors, and so forth.

Government 86

Government Customer Experience CXM VOC 86

ClearAction

DECEMBER 16, 2017

Whether this realization occurs from mapping or discussing an escalated customer issue or during your strategic planning process, embrace the opportunity to ride that realization to the goal line. If every person in your company can state why customers are funding their job, you’re on the right path.

Customer Experience 89

Customer Experience Sports Non-Profits Gaming 89

ClearAction

NOVEMBER 26, 2017

And it must be all about customer-centered thinking throughout your entire company (and your suppliers and alliance partners ) if you expect it to be profitable. John Deere and Applied Materials: Strategic Action on B2B Voice of the Customer. Strategic Action on B2B Voice of the Customer. Making the Benefits an Annuity.

Customer Experience 54

Customer Experience B2B Voice of the Customer Customer Journey Map 54

ClearAction

MARCH 24, 2017

See the Applied Materials example: Strategic Action on B2B VoC ). It’s a logical series of effort that generates change that everyone appreciates: customers, employees, and investors. That is mutual value creation. ” . That is what customers reward.

VOC 48

VOC Close the Loop CXM Voice of the Customer 48

SugarCRM

APRIL 30, 2019

According to Manufacturers Alliance for Productivity and Innovation, the manufacturing industry now accounts for approximately one-third of the U.S. Do your sales managers guess product trends and strategize on gut instincts because they are often missing the big picture of your leads and customers? It doesn’t have to be that way.

Manufacturing 22

Manufacturing CRM Data Entry Sales 22

ClearAction

MAY 24, 2016

In some B2B industries, technology alliances are formed between a couple or few customer companies to share risk, combine resources, or meet a need of their collective customers. Strategic Action on B2B Voice of the Customer. B2B customers talk with one another at trade shows, symposiums, and trade association events.

B2B 59

B2B Manufacturing Legal Voice of the Customer 59

ClearAction

NOVEMBER 16, 2017

This is why you should thoroughly figure out your customer experience ecosystem at the outset of your business’ strategic planning process, integrate it throughout your customer experience strategy , and ensure you’re continually walking the talk. Distributors and partners (channel, alliance) extend your core capabilities.

Customer Experience 76

Customer Experience CX Customer Experience Management Legal 76

ClearAction

JULY 23, 2023

Check-in with each of these groups to establish an alliance among them. Plot out a practical timeline that allows you to start where people’s minds are now, and migrate over upcoming quarters and years toward a stronger alliance. It highlights inherent connections between strategic pillars/objectives and customer experience.

Government 62

Government B2B CXM Customer Experience 62

Uniphore

JANUARY 4, 2022

Previously, Annie held various strategic communications and marketing roles for the global technology giant Cisco for nine years. As CRO, he leads several global functions including worldwide sales, sales development, revenue operations, and global partnerships and alliances.

Contact Center 317

Contact Center AI Innovation Customer Retention 317

ClearAction

AUGUST 3, 2023

Customer Experience-Inspired Corporate Strategy Lynn Hunsaker Customer experience-inspired corporate strategy is rare, according to a recent poll in a strategic planning LinkedIn group. When you avoid brand integrity gaps, your margins expand and your magnetic attraction and retention opens many strategic advantages.

Customer Experience 62

Customer Experience Data Mining Non-Profits B2B 62

Callminer

OCTOBER 11, 2018

Mark Paetz is the Director Of Strategic Partnerships at EduMaximizer. Sam Fernandez is the Vice President of Strategic Alliances for Student Matching Service , a state-of-the-art contact center focused exclusively on enrollments, recruitment, and better outcomes for colleges, universities, and Higher Education.

Contact Center 561

Contact Center Non-Profits Compliance Start-ups 561

Qualtrics

OCTOBER 19, 2021

ServiceNow: Alliance Partner of the Year. IBM expanded its strategic relationship with Qualtrics by becoming its first-ever reseller in Japan. ServiceNow provides a smoother and more impactful way to put an organization’s insights into action. IBM: Asia Pacific & Japan Breakthrough Partner of the Year.

Innovation 52

Innovation Management Consulting B2B Technology 52

ClearAction

OCTOBER 2, 2017

6) SWOT : elevate strategic thinking about customer experience excellence by using SWOT analysis — external opportunities and threats in-play along with internal strengths and weaknesses relevant to your customer experience goals. Strategic gains included new capabilities, alliances, freed-up resources, increased trust, etc.

Customer Experience 78

Customer Experience Voice of the Customer Customer Journey Map Sports 78

ClearAction

AUGUST 21, 2016

This article is a continuation of the article Strategic Customer Experience Action on Voice of the Customer , using the analogy that John Deere presented at a conference: customer experience strategy is like integrating the components of a vehicle (or tractor): Windshield = vision and strategy. We didn’t stop there.

Customer Experience 54

Customer Experience VOC CXM Voice of the Customer 54

ClearAction

DECEMBER 28, 2017

An unexpected side-effect of technologies is that they can gobble up people’s mindshare and bandwith to the extent that strategic thinking and collaboration are reduced significantly, except when it’s in the service of making the technologies work. System Silo Costs. What causes churn for customers causes churn for employees and investors.

Customer Experience 59

Customer Experience Technology Technology CRM 59

ClearAction

NOVEMBER 21, 2015

You’ll find that your research opens up even more insights about the need to be collaborative internally — and also with upstream suppliers, downstream channels, and alliance partners. Your ability to bridge silos through sincere, strategic collaboration will paint your success rate in the future.

Customer Experience 67

Customer Experience Customer Experience Management Sports Government 67

ClearAction

OCTOBER 1, 2018

“61% of CX execs say their company’s ability to quickly adapt is a top strategic priority. customers, channel partners, alliances). This suggests a huge proportion of companies doing almost nothing in terms of proving the value of their programme.” This is what generates ongoing external engagement (e.g.

CXM 63

CXM VOC Customer Experience Artificial Intelligence 63

C3Centricity

AUGUST 12, 2019

The newly named PGT Healthcare partnership with president Tom Finn has since negotiated tens of JV’s, partnerships and strategic alliances. Procter & Gamble and Teva Pharmaceutical Industries announced the creation of a joint venture in consumer healthcare in 2011. Expand your business model. Take the food industry.

Innovation 54

Innovation Pharmaceutical Manufacturing Healthcare 54

ClearAction

SEPTEMBER 28, 2015

As Marketing Ops teams expand to meet these needs, value increases in important ways: stature, scalability, strategic impact, and nimbleness. Guidance in-the-moment and for strategic choices is vital to Marketing Operations value in our fast-paced world. 10) The Strategic Opportunist. 4) The Optimizer. 6) The Social Butterfly.

Customer Acquisition 62

Customer Acquisition Predictive Analytics Government Customer Relationship Management 62

ClearAction

SEPTEMBER 28, 2015

Developing alliance internally and externally is another method to augment marketing resources. 10) The Strategic Opportunist. The less sophisticated Strategic Opportunist may be a bit manipulative, but the masters balance short-term and long-term well-being, mutual value, and collective interests. Which role is best?

Predictive Analytics 59

Predictive Analytics Customer Relationship Management Sales Innovation 59

Uniphore

OCTOBER 26, 2021

With the launch of Uniphore Unite, we enhance the value of our industry-leading AI and automation solutions by partnering with world-class services and complementary technology firms,” said Jafar Syed, SVP, Global Head of Channel Alliances & Partnerships at Uniphore.

Innovation 179

Innovation AI Artificial Intelligence Sales 179