article thumbnail

3 Ways to Improve Your Surveys

InteractionMetrics

Have you ever wondered if those surveys companies relentlessly send are biased or missing the point? Most surveys are so flawed they’re broken. Bad Customer Surveys are Everywhere. Last year, I wrote about how Whole Foods asks customers to take their survey in a disorganized way. You’re right.

Gaming 52
article thumbnail

20 Checks to Improve Your Surveys

InteractionMetrics

In this 5-part series, I’ll share how my company checks and fixes surveys because if flawed surveys are everywhere, possibly yours could improve too! Bad Customer Surveys are Everywhere. Last year, I wrote about how Whole Foods asks customers to take their survey in a disorganized way.

Gaming 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

List of the 20 MOST Common Survey Flaws

InteractionMetrics

Even worse, why issue surveys if the net result could be that your customers appear happier than they are. Bad Customer Surveys are Ubiquitous. Earlier this year I wrote about how Whole Foods’ point of purchase receipt suffers from a complicated, disorganized survey request. Imagine a World with Better Surveys.

article thumbnail

List of the 20 MOST Common Survey Flaws

InteractionMetrics

Even worse, why issue surveys if the net result could be that your customers appear happier than they are. Bad Customer Surveys are Ubiquitous. Earlier this year I wrote about how Whole Foods’ point of purchase receipt suffers from a complicated, disorganized survey request. Imagine a World with Better Surveys.